The lockdown goes viral, alpha male, viral marketing, Alpha and Omega, beta, Viral phenomenon

Governments around the world are scrambling to get a grip on the covid-19 pandemic
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The week in charts: The lockdown goes viral
The chart that changed the world • Schools go online • The global recess

The Chaos President vs. His Iron-Fisted Chief of Staff

By MAGGIE HABERMAN and JULIE HIRSCHFELD DAVIS

President Trump’s public airing of grievances with John Kelly was perhaps an inevitable clash between two temperamentally similar but philosophically different alpha males.

A First Look at Windows 8 Beta Microsoft has made a test version of its new Windows 8 operating system software available to the public.

By DAVID POGUE

Merry Christmas, Grandma... We Came in Our New Plymouth, 1951
"I love to tell stories in pictures," the artist said. "For me, the story is the first thing and the last thing."

Read more: http://www.time.com/time/photogallery/0,29307,1943059_2005732,00.html#ixzz0Y6mxlBFF

The "Bare Essentials of Safety," screening in the cabins of planes flying Air New Zealand’s main domestic routes, has gone viral online. It had 1.2 million YouTube views only four days after it was launched.
這段名為「安全基本要素」的影片是在紐西蘭航空的國內航線客機上播放，不過卻在網路上引發熱烈回響，影片公布後才4天，YouTube網站上的點閱率就高達120萬人次。
Viral phenomena are objects or patterns able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them.


Omega, the 24th and last letter of the Greek alphabet, also means the ultimate point. True to its Greek meaning, Swiss watchmaker Omega has won a loyal following with its superlative precision timepieces.


What this early version of Chrome accomplishes isn’t quite that grand. But it is a first-rate beginning.
With no status bar, no menu bar and only a single toolbar (for bookmarks), Chrome is minimalist in the extreme.
Some might even call it stripped-down. This initial version is labeled “beta,” meaning it is still in testing. True, Google labels almost everything beta — four-year-old Gmail is still in beta — but this time it’s serious.

Campaign Spotlight

Going Viral in Pursuit of the Perfect Lawn

By STUART ELLIOTT

Back when being the chief executive of General Motors meant something, one of G.M.’s leaders, Charles Erwin Wilson, became the secretary of defense and was widely known by a nickname, Engine Charlie. Decades later, a marketer is centering a campaign on an alliterative alternative, Engine Eddie.



Nokia is calling the N82 its first product to be brought out through the Internet rather than with news conferences, publicity or traditional advertising. There was what the company calls a “virtual launch event,” which took place in November on a Web site, as well as a so-called viral campaign for the device.

campaign
noun [C]
1 a planned group of especially political, business or military activities which are intended to achieve a particular aim:
The protests were part of their campaign against the proposed building development in the area.
This is the latest act of terrorism in a long-standing and bloody campaign of violence.
The endless public appearances are an inevitable part of an election campaign.
She's the campaign organizer for the Labour Party.
The government have just launched (= begun) their annual Christmas campaign to stop drunken driving.
a controversial new advertising campaign

2 a group of connected actions or movements that forms part of a war:
a bombing campaign

campaign
verb [I]
to organize a series of activities to try to achieve something:
[+ to infinitive] They've been campaigning for years to get him out of prison.
He's spending a lot of his time at the moment campaigning for/on behalf of the Conservative Party.
They're busy campaigning against the building of a new motorway near here.

campaigner
noun [C]
a person who takes part in organized activities which are intended to change something in society:
an animal rights campaigner
She's a campaigner for Friends of the Earth.

應用例：任天堂公司用一群大姊頭來宣傳新遊戲機Wii：

'Alpha Moms' pitch Nintendo Wii

The game company takes an innovative viral approach to drum up support for its new console. (By Dawn C. Chmielewski, Times Staff Writer December 25, 2006 洛杉磯時報)

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alpha（）是希臘文的第一字母，所以用它來形容「翹楚」等。所以 alpha mon 表示媽媽軍團中的頭頭、大姊頭 。( n. The dominant woman in a group of mothers.)

Urban Dictionary: alpha male

https://www.urbandictionary.com/define.php?term=alpha%20male

In the animal kingdom: a physical form of dominance over other males. The alpha male lion claims sexual rights to all females, fights off other male lions to force it, eats first after every hunt and dominates the land for hunting rights. Aspects of a human alpha male: a) ability to protect oneself (rarely senselessly endangering oneself) b) leading others c) being a successful speaker that can persuade people with his logic d) not being afraid of confrontations such as arguments e) high ...

Alpha males run companies, amass fortunes and dominate meetings. Those hard-charging personalities may be putting their health at risk.

The term viral is used to describe anything related to viruses.
Viral may also mean:

• See Virality,
• Viral phenomenon, such as viral marketing and viral video.
• Viral (pr. "VEE-ral") is also a common name for those of Indian descent, particularly those who follow the Jain religion.
• A recurring character in the anime series Tengen Toppa Gurren Lagann.
• Viral is a villain from the Teenage Mutant Ninja Turtles Fast Forward cartoon series.

viral：形容詞，原指病毒性的、由病毒引起的，但用於電腦或科技相關的脈絡時，則尤指透過網路分享（如病毒般）迅速散播的資訊，如viral marketing（病毒式行銷）或viral video（病毒式影片）。

viral marketing (利用親情來行銷的手法。Viral指【醫】病毒(性)的;病毒引起的) n. The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues.

Hacker Slang: beta

1. Mostly working, but still under test; usu. used with “in”: in beta.

beta
(bā'tə, bē'-)

--> n.

1. The second letter of the Greek alphabet.
2. The second item in a series or system of classification.
3. A mathematical measure of the sensitivity of rates of return on a portfolio or a given stock compared with rates of return on the market as a whole. A beta of 1.0 indicates that an asset closely follows the market; a beta greater than 1.0 indicates greater volatility than the market.
4. Physics.
   1. A beta particle.
   2. A beta ray.
5. Chemistry.
   1. The second position from a designated carbon atom in an organic molecule at which an atom or a radical may be substituted.
   2. An isomeric variation of a chemical compound. Used in combination: beta-estradiol.
6. Computer Science. A beta version.

[Greek bēta, of Phoenician origin.]

Alpha and Omega（Gr.）：始和終；原始與終結；阿耳法和敖默加：為希臘字母表之首尾兩字母「Α」和「Ω」；教會以此兩字母來代表天主，因祂是一切世物的起始與終結（默一8），聖史若望並用以指稱基督（默廿二13）。

alpha

(ăl'fə)

n.

1. The first letter of the Greek alphabet.
2. The first one; the beginning.
3. Chemistry. The first position from a designated carbon atom in an organic molecule at which an atom or radical may be substituted.
4. Astronomy. The brightest or main star in a constellation.
5. The mathematical estimate of the return on a security when the return on the market as a whole is zero. Alpha is derived from a in the formula R_i = a + bR_m, which measures the return on a security (R_i) for a given return on the market (R_m) where b is beta.

adj.

1. Being the highest ranked or most dominant individual of one's sex. Used of social animals: the alpha female of the wolf pack.

Alpha Mom 詳下文

1. Chemistry. Closest to the functional group of atoms in an organic molecule.
2. Alphabetical.

[Greek, of Phoenician origin.]

應用例：任天堂公司用一群大姊頭來宣傳新遊戲機Wii：

'Alpha Moms' pitch Nintendo Wii

The game company takes an innovative viral approach to drum up support for its new console. (By Dawn C. Chmielewski, Times Staff Writer December 25, 2006 洛杉磯時報)

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