2012年3月31日 星期六

catch on, frozen pizza chefs, Price of Slice Keeps Dropping

Frozen pizza chefs eye lucrative Chinese and Indian markets

Frozen pizza sales helped Dr. Oetker get through 2010. The international
food producer wants to build up operations in China and India, but
logistics and social issues may keep frozen food from catching on there.

In Manhattan Pizza War, Price of Slice Keeps Dropping

In Midtown Manhattan, rival businesses have been cutting prices so low that the only people who seem to be profiting are their customers.

catch on
  1. To understand; perceive.
  2. To become popular: Skateboarding caught on quickly.

scalability, antic, deity, pull up

'The Sugar Frosted Nutsack'

Reviewed by BEN MARCUS
In Mark Leyner's antic novel, the universe begins when a gang of deities pulls up in a van.
 pull up
vb (adverb)
1. (Life Sciences & Allied Applications / Botany) (tr) to remove by the roots
2. (often foll by with or on) to move level (with) or ahead (of) or cause to move level (with) or ahead (of), esp in a race
3. to stop the car pulled up suddenly
4. (tr) to rebuke
n pull-up
1. (Individual Sports, other than specified) an exercise in which the body is raised up by the arms pulling on a horizontal bar fixed above the head
2. (Engineering / Automotive Engineering) Brit Old-fashioned a roadside café; pull-in
 de·i·ty  (d-t, d-)
n. pl. de·i·ties
1. A god or goddess.
a. The essential nature or condition of being a god; divinity.
b. Deity God. Used with the.

[Middle English deite, from Old French, from Late Latin deits, divine nature, from Latin deus, god; see dyeu- in Indo-European roots.]

 an·tic  (ntk)
1. A ludicrous or extravagant act or gesture; a caper.
2. Archaic A buffoon, especially a performing clown.
Ludicrously odd; fantastic.

[From Italian antico, ancient (used of grotesque designs on some ancient Roman artifacts), from Latin antquus, former, old; see ant- in Indo-European roots.]

The cloud computing service, called ’Smart Analytics Cloud’, will be IBM’s biggest cloud computing service that it has launched till date. IBM said that this cloud service would be the first one that it would adopt internally.
Cloud computing is an internet based service which allows the users, mainly companies, to run software and store data in remote large-scale data centers.
This way, the users can save on hardware, human resources, space and electricity and they also retain options for rapid scalability if such a need arises.
A study by Gartner Research estimates the sales in cloud computing sphere to be $3.4 billion this year alone and the move by IBM is seen by many as an attempt to increase its presence in this domain and bolster its bouquet of offerings.
in a bid to:指企圖、努力爭取…。例句:The two sides have been locked in discussion in a bid to find a compromise.(雙方持續談判,希望找到妥協之道。)
Property of a system that can accommodate changes in transaction volume without major changes to the system. Scalability most often comes into play when a system user anticipates growth in his business. You would not want to make a significant investment in any system, such as a fulfillment system, if it cannot grow as your business grows. On the other hand, you do not want to pay for excess capacity while you wait for growth to happen. A scalable system can be downsized as easily as it can grow. A server for a Web site has scalabaility if it can accommodate extreme peaks and valleys in user traffic.

2012年3月29日 星期四

upward, dab/ arrant, thoroughgoing

2010年5月2日星期日 upward, dab

arrant (adjective) Utter; out-and-out.
Synonyms:double-dyed, sodding, thoroughgoing, unadulterated, staring, perfect, pure, everlasting, consummate, complete, stark, gross
Usage:That is the most arrant nonsense I have ever heard.

a dab of life 東海 IE 1975 北部

"a dab of life"是伍庭輝先生 (他送四人陳鳳山甩手書一本) 高爾夫球衣上的一段

v., dabbed, dab·bing, dabs. v.tr.
  1. To apply with short poking strokes: dabbed some paint on the worn spots.
  2. To cover lightly with or as if with a moist substance.
  3. To strike or hit lightly.
To tap gently; pat.

  1. A small amount: a dab of jelly.
  2. A quick light pat.
[Middle English dabben, to strike.]

dab2 (dăb) pronunciation
Any of various flatfishes, chiefly of the genera Limanda and Hippoglossoides, related to and resembling the flounders.

[Middle English dabbe.]

dab3 (dăb) pronunciation
n. Chiefly British
A dab hand.

[Origin unknown.]

[動](〜bed, 〜・bing)(他)
1 …を(手・柔らかい物で)軽くたたく, とんとん打つ((with ...));…を(…に)そっと当てる((against ...));〈鳥などが〉…を軽くつつく
dab paper with a brush [=dab a brush against paper]
2 〈ペンキ・薬などを〉(…に)軽くペタペタ塗る((on ...)).
3 〈人の〉指紋を取る.
━━(自)(…を)軽くたたく[打つ]((at ...)).
1 (…を)軽くパタパタたたくこと, (くちばしなどで)軽くつつくこと, 軽打;(…に)軽く塗ること, 一塗り, 一はけ((at ...))
make a dab at ...
2 (液体・柔らかい物の)小さなかたまり;(一般に)少量, わずか, ちょっぴり(の…)((of ...)). ▼ofのあとは物質名詞
a dab of butter
3 ((〜s))((俗))指紋(fingerprints).


moving towards a higher position, level or value:
With an upward trend in inflation, you expect prices to rise.
NOTE: The opposite is downward.

adverb (US USUALLY upward)
She turned her face upwards to the midday sun.
The cost of completion has been revised upwards again due to inflation.
NOTE: The opposite is downwards.


1 〈人が〉(事を)徹底的にやる, 徹底した;〈行為などが〉徹底的に行われた
a thoroughgoing reform
2 ((限定))まったくの, 完全な
a thoroughgoing failure

2012年3月27日 星期二

custos morum, self-righteous

custos morum (KOOS-tohs MOH-room, -ruhm)

noun: A guardian of morals; censor.

From Latin custos morum (guardian of morals, laws, etc.)

"A self-righteous soul can identify himself as custos morum." — William Safire; Delicious Delicto; The New York Times; Mar 30, 1986.


[形]ひとりよがりの, 独善的な.

2012年3月24日 星期六

Say "cheese" 茄子, astute

A toddler "saying cheese" for a photo.
Say "cheese" is an instruction used by photographers who want their subject to smile. By saying "cheese", most people form their mouths into what appears to be a smile-like shape.
In China, the word used is 茄子 (qie2zi), meaning "eggplant."

IT WAS the first time in several years that a chancellor of the exchequer did not have to reveal more bad news about Britain’s finances. On March 21st, when George Osborne delivered his third budget, the official forecasts for the economy and public borrowing were barely changed. And Mr Osborne offered little in the way of direct stimulus to the economy. His budget gave away a few billion but will eventually raise as much through other measures. Yet through a handful of astute tweaks to the tax system, coupled with an “unwavering” commitment to cutting the deficit, the chancellor tried to send a strong signal that Britain is a profitable place to invest.


  • レベル:社会人必須
  • 発音記号[əstjúːt | -tjúːt]
[形]((文))〈人・判断・行為が〉洞察力のある;明敏な, 機敏な, 抜け目ない, 巧妙な
an astute merchandising program


Say cheese


A photographer's instruction just before taking a picture, in order to make people smile.


'Say cheese!' must have been said to people posing for photographs as often as 'watch the birdie!'. Articulating a long 'e' sound requires us to draw back our lips and bare our teeth in a grimace, which is the obvious reason for photographers using it. The question is though - why cheese and not some other word? (and, come to that, why birdie? - but more on that later).
Despite exhaustive etymological delving, no one has found any literal link between 'say cheese' and meaning of the word cheese. Some have suggested that it relates to the now rather archaic term 'cheese it', meaning 'run away'. That's pure speculation and in any case; why would a photographer just about to take someone's picture encourage them to run away? However, looking up this phrase did uncover a nice punning definition of 'cheese it' in the Indiana Weekly Messenger, October 1910:
"What do boys mean when they say 'cheese it?'"
"It means that something mischievous has a curd and they want to get a whey."
Nor is 'say cheese' anything to do with the American expression 'cutting the cheese' about which, if you haven't come across it before, I'll happily leave you in ignorance.
We may not know why 'cheese' was chosen over alternatives like 'breeze' or 'please', but I can give a pointer to who first used the word when having a photograph taken. The earliest printed records of the expression are from the 1940s, in particular, this piece from the Texas newspaper The Big Spring Daily Herald, October 1943, titled Need To Put On A Smile? Here's How: Say 'Cheese':
Say cheeseNow here's something worth knowing. It's a formula for smiling when you have your picture taken. It comes from former Ambassador Joseph E. Davies and is guaranteed to make you look pleasant no matter what you're thinking. Mr. Davies disclosed the formula while having his own picture taken on the set of his "Mission to Moscow." It's simple. Just say "Cheese," It's an automatic smile. "I learned that from a politician," Mr. Davies chuckled. "An astute politician, a very great politician. But, of course, I cannot tell you who he was..."
Ambassador Davies looked every inch the politician who took his own advice. His coy 'I cannot tell you who it was' was no doubt delivered with a wink, as Davies served under President Franklin D. Roosevelt, who fits his description perfectly well, as listeners in 1940s America would have been well aware.
The fact that the newspaper report presented Davies' recipe as a novelty that its readers would previously be unfamiliar with does suggest that the phrase can't be much earlier than 1943 in origin. It's also reasonable to speculate that Roosevelt was the original source.
Photographers these days often prefer to use 'Say, one, two, three', as it produces the same grins and makes sure that all the sitters smile at the same time. While it appears that virtually any 'long e' word could have been chosen instead, 'cheese' has stood the test of time and has resulted in a new adjective - 'cheesy'. People began to speak of 'cheesy grins' or 'cheesy smiles', as demonstrated by Ambassador Davies, in the 1960s. The word 'cheesy', meaning 'vulgar'/'tasteless', derives from the perceived insincerity of cheesy grins.
watch the birdieAs for 'watch the birdie', this now outdated instruction, usually given to children to get them to face in the right direction for a photographic portrait, unlike 'say cheese', did refer to an actual object. The 'birdies' were animated props that could be made to squawk or warble and so attract a child's attention.

Please note: There won't be a Phrase-A-Week next week - I'm moving house and won't have Internet access for a while.

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2012年3月23日 星期五

the lay of the land, lándlòrd




  • レベル:大学入試程度
1 (アパート・下宿屋・旅館・パブなどの)主人, 経営者.
2 地主, 家主;土地所有者.
3 ((スコット))一家の主人(host).

━━ n. 陸(地), 土地; 地所; 農地; 国(土), 国家; (特定地域の)住民; 国民.
by land 陸路で.
go on the land  農夫になる.
in the land of the living この世で.
make land 【海 事】(遠くに)陸を認める; 陸地に着く.
see [find out] how the land lies 形勢を見る.

the lay of the land
The nature, arrangement, or disposition of something, the general state of affairs, as in Once we know the lay of the land, we can plan our advertising campaign. A related expression is how the land lies, as in Let's be cautious till we know how the land lies. This usage originated in Britain about 1700 as the lie of the land and is still so used there.

━━ v. 上陸[陸揚げ]させる[する]; 下車[下船,着陸]させる[する]; 着く ((at)); 〔話〕 (賞などを)得る; 釣りあげる; 〔話〕 (打撃を)くらわす; 陥らせる, 陥る.
land on  〔米話〕 …を厳しくしかる.
land on one's feet / land like a cat (落ちて)倒れずに立つ; うまくいく, 危機を脱する.
land up 到着する ((in)); 陥る ((in)).
land up doing  とうとう…する羽目になる.
land A with B  A(人)にB(望ましくないもの)を与える.
land agent 土地周旋業者; 〔英〕 土地管理人.
land bank 〔米〕 不動産銀行 ((土地を抵当に融資を行う)).
land breeze [wind] 陸風.
land crab オオガニ ((陸上に住み海で繁殖する)).
land・ed ━━ a. 地所(持ち)の; 陸揚げした.
land・er ━━ n. (月面などへの)着陸船.
land・fall 【海事】陸地接近[初認]; 初認陸地; 【航空】着陸; 地すべり.
land・fill ごみの埋立て(地).
land forces 陸上部隊.
land・form 地形, 地勢.
land grant 無償土地払い下げ.
land・holder 地主; 借地人.
━━ n. 上陸, 着陸, 下車[船]; 陸揚げ(場); 波止場; (階段の)踊り場.
landing beam 【航空】着陸誘導電波.
landing charge (目的港での)荷揚料, 陸揚げ費用.
landing craft 【軍】上陸用舟艇.
landing field [ground] (小)飛行場, 滑走路.
landing gear 【航空】着陸[着水]装置.
landing net 【釣】たも網.
landing order 陸揚げ許可証[指図書].
landing stage (浮き)桟橋.
landing strip 滑走路 (airstrip).
land・lady 女地主[家主]; 旅館[下宿]の女主人; 旅館の主人(landlord)の妻.
land・less ━━ a. 土地のない.
land・locked ━━ a. 陸(地)で囲まれた; 【魚】陸封(ふ う)された.
land・lord 地主; 家主; 旅館[下宿]の主人, 亭主.
land・lubber 【海事】新米の船員.
land・lubber・ly a.
land・mark (土地の)境界標; 標識, 目じるし; 画期的事件; 歴史的建造物.
land・mass 広大な土地; 大陸.
land mine 【軍】地雷; パラシュート爆弾.
Land of Enchantment 〔米〕 New Mexico州の異名.
land office 公有土地管理事務所.
land-office business にわか景気の事業.
Land of Nod 【聖】(the 〜) ノドの地; (the 〜) 眠りの国.
Land of Promise ⇒promise.
Land of the Midnight Sun ラップランドの別名.
Land O'Lakes 【商標】ランド・オレークス ((米国の食品会社(のバター))).
land・owner 地主.
land-poor ━━ a. (税金・経費を償却できない)非生産的な土地を抱えた.
land reform 農地改革.
Land Registry 〔英〕 (the 〜) 土地登記簿.
Land Rover 【商標】(時にl- r-) ランドローバー ((英国製の4輪駆動車)).
land・scape ━━ n., v. 風景(画); 眺望; 造園する, 庭を美化する; 【コンピュータ】長辺行方向, ランドスケープ.
landscape architect [architecture] 造園技師[技術], 都市風致計画技師[計画法].
landscape gardener 庭師.
landscape gardening (風景式)造園(術).
landscape mode 【印】横長; 【コンピュータ】風景画方式, ランドスケープ・モード.
landscape monitor 【コ ンピュータ】横長画面モニタ.
Land's [Lands] Énd (the 〜) ランズ・エンド岬 ((イングランドCornwall州南西端)).
land・slide 地すべり; 山くずれ; (選挙での)地すべり的勝利.
land・slip (小規模な)地すべり.
lands・man 陸上生活者[勤務者]; 新米の船員.
land-to-land ━━ a. (ミサイル攻撃などが)地対地の.
land waiter 〔英〕 【税】ランド・ウェイター, 通関監視員.