2016年2月2日 星期二

rankings, better, better part of


Alphabet Inc surpassed Apple Inc as the most valuable company in the United States in after-hours trading on Monday, knocking the iPhone maker from the top spot that it has held for the better part of four years. Read more: http://reut.rs/1WYfAs3

排名/排序(rankings)的哲理和方式 不管是對人的考績 或是下文談的 對於網頁瀏覽之頁數或停駐的時間等等準繩 這些都是頗費思量的.....



Full Definition of better

  1. comparative of good
  1. 1:  greater than half better
 part of an hour>
  • 2:  improved in health or mental attitude better
  • >
  • 3:  more attractive, favorable, or commendable better
  •  circumstances>
  • 4:  more advantageous or effective better
  •  solution>
  • 5:  improved in accuracy or performance better
  •  engine> ranking
    noun [C]
    a rank or level, for example in a competition:
    Last year Wiseman rose from 266 to 35 in the tennis world rankings.
    The city's housing costs were enough to earn it a ranking of 66th nationally.


    ranking
    adjective [before noun] US
    being the officer of highest rank present at a particular time:

    ***
    Web Rankings to Focus on Time Spent at Sites
    Nielsen/NetRatings will scrap rankings based on the industry yardstick of page views and begin tracking how long visitors spend on Web sites.



    Web Rankings to Focus on Time Spent at Sites
    Associated Press
    July 10, 2007; Page B3

    NEW YORK -- Nielsen/NetRatings, a leading online-measurement service, will scrap rankings based on the industry yardstick of page views and begin tracking how long visitors spend on Web sites.

    The move, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.

    Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

    Currently, sites and advertisers often use page views, a figure that reflects the number of Web pages a visitor pulls from a site.

    However, Yahoo Inc. and others are increasingly using a software trick called Ajax to improve the user experience. It allows sites to update data automatically and continually, without users needing to pull up new pages. Page views decline as a result.

    Page views also drop as people spend more time watching online video at sites like Google Inc.'s YouTube.

    "Based on everything that's going on with the influx of Ajax and streaming, we feel total minutes is the best gauge for site traffic," said Scott Ross, director of product marketing at Nielsen. "We're changing our stance on how the data should be" used.

    Nielsen will still provide page view figures but won't formally rank them. Mr. Ross said page view remains a valid gauge of a site's ad inventory, but time spent is better for capturing the level of engagement users have with a site.

    Ranking top sites by total minutes instead of page views gives Time Warner Inc.'s AOL a boost, largely because time spent on its popular instant-messaging software now gets counted. AOL ranks first in the U.S. with 25 billion minutes based on May data, ahead of Yahoo's 20 billion. By page views, AOL would have been sixth.

    Google, meanwhile, drops to fifth in time spent, primarily because its search engine is focused on giving visitors quick answers and links for going elsewhere. By page views, Google ranks third.

    In both page views and time spent, Yahoo is ahead of News Corp.'s MySpace and other Fox Interactive Media sites, according to the Nielsen measures.

    Yahoo has more than twice the time spent as Fox, but has less than a 10% edge in page views. That is because MySpace requires users to pull up a new page anytime they make a change or view a new profile, while Yahoo increasingly uses Ajax to continually pull new data, even if a user stays on the same page all day.

    Nielsen's rival, comScore Media Metrix, also has addressed the rise of Ajax with the development of site "visits" -- defined as the number of times a person returns to a site with a break of at least a half-hour.

    Copyright © 2007 Associated Press

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