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In this candid and irreverent insider's account of an industry in free fall, Knee captures an exhilarating era of fabulous deal-making in a free-wheeling Internet economy--and the catastrophe that followed when the bubble burst.
Coasting, for Shimano
Client: Shimano (U.S.)
Design: IDEO (U.S.), Trek Bicycle (U.S.), Raleigh Bicycle (U.S.), Giant Bicycle (U.S.), Shimano (U.S.)
Coasting represents an integrated, industrywide strategy to engage noncyclists in casual biking. To reach the 160 million US adults who are not riding bikes, Shimano partnered with designers and manufacturers to specify a new biking experience that conjured childhood memories of simple, joyful riding. Enabled by novel features, such as automatic shifting, puncture-resistant tires and coaster brakes, these bikes are easy to ride. In addition, a comprehensive Web site helps people to locate and suggest safe places to ride, while a trade campaign and training curriculum educate salespeople to better serve the recreational nonelite customer.
掲載ページ - p.55: " ... movers, by nature freewheeling model builders, resist at every available level the efforts of an industrial culture to restrict their activities to the range permitted by the culture. This ... "
The A.P.’s effort to impose some guidelines on the free-wheeling blogosphere, where extensive quoting and even copying of entire news articles is common, may offer a prominent definition of the important but vague doctrine of “fair use,” which holds that copyright owners cannot ban others from using small bits of their works under some circumstances. For example, a book reviewer is allowed to quote passages from the work without permission from the publisher.
verb [I] (ALSO coast) UK
to travel, especially down a hill, on a bicycle or in a vehicle without using the legs or engine to provide power
The adjective has 2 meanings:
Meaning #1: free of restraints or rules
- Land next to the sea; the seashore.
- Coast The Pacific coast of the United States.
- A hill or other slope down which one may coast, as on a sled.
- The act of sliding or coasting; slide.
- Obsolete. The frontier or border of a country.
v., coast·ed, coast·ing, coasts. v.intr.
- To slide down an incline through the effect of gravity.
- To move effortlessly and smoothly. See synonyms at slide.
- To move without further use of propelling power.
- To act or move aimlessly or with little effort: coasted for a few weeks before applying for a job.
- Nautical. To sail near or along a coast.
To sail or move along the coast or border of.
[Middle English coste, from Old French, from Latin costa, side.]coastal coast'al (kō'stəl) adj.