Noah Berger for The New York Times
Hewlett-Packard is trying to galvanize thousands of its retirees into an auxiliary army of senior marketers, good-will ambassadors and volunteer sales people.
galvanize, UK USUALLY galvanise
verb [T] ━━ vt. 流電気を通じる; 活気づける; 電気めっきする.
to cause someone to suddenly take action, especially by shocking or exciting them in some way:
Western charities were galvanized by TV pictures of starving people.
The prospect of his mother coming to stay galvanized him into action and he immediately set about cleaning the house.
noun [C] US
a person who has stopped working:
The neighborhood is a mixture of young couples, retirees and single professionals.