Gilbert and George | Dynamic Duo
Their his-and-his bespoke suits have made them two of the most recognizable peacocks in the art world. But unlike their perfectly tailored demeanor, the work of the London artists Gilbert and George is a messier affair. Often the stars of their own pieces, the pair have explored taboo subject matter like bodily fluids and skinhead subcultures in their photography and performance art. (An image from their 2005 series ‘‘Ginkgo Pictures’’ shows them morphing into a sort of two-headed monster.) A retrospective of their work was shown this year at the Tate Modern and is making its way to the Brooklyn Museum in October 2008. Much like their sartorial habits, their work appears timeless.
peacock Show phonetics
noun [C]
1 a large bird, the male of which has very long tail feathers which it can spread out to show bright colours and eye-like patterns
See picture .
2 OLD-FASHIONED DISAPPROVING a man is who is very proud of his appearance and gives a lot of attention to his clothes and the way he dresses
舊文
【hc按：「從努蘭（Sherwin Nuland）著《器官神話》（The Mysteries Within）說起」：主題書目：努蘭（Sherwin Nuland）著《器官神話》（The Mysteries Within），潘震澤譯，台北：時報出版，2002
說明：這篇是鍾漢清與潘震澤先生「共同撰寫」的（潘教授現旅居美國
（心繫故國），所以全用emails通信）。他們就潘先生譯的Sh erwin Nuland著《器官神話》（The Mysteries Within，本文有時簡稱TMW），（台北：時報出版 ，2002）討論一番。由於篇幅很長，鍾自行決定刪掉一半。……
http://www.ylib.com/class/talkout/TalkShow.asp?object =req&no=615 】
當時hc案：「如果是greyhound已不翻譯成「灰狗」（grey為古字，意思為bitch（母狗）），而是靈（犬＋更 ） 狗。2007補:這也是錯誤的 因為據國語日報詞典 這"更"是小型的 犬 英文為 terrier」【後補入「根據」：Dictionary of Britain by Adrian Room, OUP, ……Greyhounds are not necessary grey in colour: 'grey' comes from an old word for 'bitch'. p.121—】
潘震澤老師說：「Greyhound的譯名乃約定俗成。我沒有細查。但按網路字典
似乎grey在此的出處也不明。
Greyhound \Grey"hound`\, n. [OE. graihund, greihound, greahund, grihond, Icel. greyhundr; grey greyhound + hundr dog; cf. AS. gr[imac]ghund. The origin of the first syllable is unknown.] A slender, graceful breed of dogs, remarkable for keen sight and swiftness. It is one of the oldest varieties known, and is figured on the Egyptian monuments. 」
《世界體育博物館覽勝》第233頁有「灰狗名人店」（The Greyhound Hall of Fame ）：「灰狗是世界上最古老的犬種之一，其速度極快，能達到每小時45英里。它本身並不是灰色的，灰狗只是一種稱謂 。在美國，灰狗競賽(greyhound racing)是第六大吸引觀眾的運動項目。」
grey・hound
Yahoo---灰狗(一種身體細長、善跑的獵犬)三省堂提供「EXCEED 英和辞典」:音譯
Greyhound (bus) グレイハウンドバス ((米国のバス会社（が運行するバス）)).
greyhound racing グレイハウンドレース.
⇒grey
Greyhound (bus)
Teaching an Old Greyhound New Tricks
A venerable bus line that once asked travelers to “leave the driving to us” is leaving nothing to chance in a campaign to promote an ambitious makeover.
The campaign, for Greyhound Lines, part of a British company named FirstGroup, takes an upbeat tone with an assertive theme, “We’re on our way.”
The campaign plays up the results of a three-year, $60 million effort to improve service by upgrading and refurbishing Greyhound’s buses and terminals — even sprucing up the uniforms of its drivers.
The campaign also plays up “faster routes,” a reference to a decision to curtail service in smaller markets that is reducing the time to make trips between bigger cities.
The goals of the campaign — the first significant advertising for Greyhound in several years — include wooing back former customers as well as attracting new ones.
The campaign, with a budget estimated at $8 million to $10 million, began on Nov. 12 and is comprehensive in its media choices. The ads extend from television and radio to print and outdoor, along with a variety of Web sites.
The pitches are being presented in both English and Spanish, reflecting the opportunities that the Hispanic market offers for Greyhound.
Four independent agencies are working to produce the campaign. They are Butler, Shine, Stern & Partners in Sausalito, Calif., for the general market ads; the Vidal Partnership in New York, for the Hispanic ads; offices of Edelman, part of Daniel J. Edelman Inc., for public relations; and Slingshot in Dallas, for the online ads.
Greyhound hired three of the agencies — Butler, Shine; Vidal; and Edelman — as a team in March. Slingshot was already on the Greyhound agency roster.
The campaign is indicative of initiatives by familiar brands to re-introduce themselves in competitive categories of the consumer marketplace.
In the 1950s and 1960s — the heyday of “Go Greyhound, and leave the driving to us” — the advertising landscape was far less cluttered. Brands that did not spend enormous amount of money could still get noticed.
Today, a brand like Greyhound runs the risk of being taken for granted or even worse, ignored.
“This is the first time we’ve had the opportunity nationally to tell people we’ve completed this $60 million initiative and ask them to take another look at Greyhound,” says Patty Herbeck, marketing director at Greyhound in Dallas.
“Strategically, it’s a different commitment for the company,” she adds, “to redefine the bus-travel experience.”
One target for the campaign is “people who are already bus travelers,” Ms. Herbeck says, among them the consumers “we call ‘Greyhound enthusiasts,’ 18 to 34 years old, who live in urban centers and are inclined to travel by bus.”
Other intended audiences are students, she adds, and Spanish-speaking travelers ages 18 to 54.
Whoever the ads are aimed at, the message is the same, Ms. Herbeck says, that traveling with Greyhound “is a safe, enjoyable, economical way to go.”
“We’re on our way’ is a commitment from us to continue to improve,” she adds, delivered in “a fun and light-hearted way.”
For instance, a television commercial shows a Greyhound bus pulling into a terminal. The driver exits the bus and enters the building.
Suddenly, a pit crew, like those found on Nascar and Formula One race tracks, emerges from nowhere and rapidly changes the seats, the tires and the paint job on the bus.
When the driver emerges from the terminal, they even dress him in his new uniform. “We’re fixing things up at the new Greyhound,” an announcer says, ending his spiel this way: “The new Greyhound. We’re on our way.”
A print ad uses a humorous insight about rock music to make a point with students and 20-somethings. “Faster routes get you there in time for the opening band,” the headline promises. “Whether that’s good or not is up to you.”
A radio commercial also takes a tongue-in-cheek tack. The announcer conducts a mock interview with a make-believe “expert on clean,” asking her opinion of the “newly upgraded terminals. “I find them to be most satisfactory,” she replies in a hoity-toity voice that sounds like a cross between Queen Elizabeth II and Martha Stewart.
Asked if the terminals are clean enough to eat off the floor, she demurs, saying, “I don’t believe I would go quite that far.”
When the announcer presses her about eating a doughnut that falls on the floor, the so-called expert starts to say, “I might ...“ before he cuts her off, triumphant: “There you have it. The expert on clean says the new Greyhound terminals are so clean, she’d eat off the floor.”
The humorous nature of the campaign is meant to appeal to the target markets of students and young adults, says Greg Stern, chief executive at Butler, Shine.
It also reflects the somewhat humble approach of the “We’re on our way” theme, he adds, in that “it would not be believable if we said, ‘We have the greatest terminals you’ve ever seen.’“
The theme “has the literal meaning, that we get you where you’re going,” Mr. Stern says, “and we’re also saying, ‘We heard you, we’re improving our routes, the conditions of the buses, the conditions of the terminals.’“
Another meaning of the theme is that “we’re always striving to do more, that the job is never finished,” he adds. “It’s like painting the Golden Gate Bridge: once you finish it, you turn around and start over.”
Working on the campaign “has been a lot of fun,” Mr. Stern says, “because Greyhound is an iconic brand, a brand that deserves to get refurbished.”
“The marketing comes as the capping of a long-term business strategy,” he adds, appearing after “more than the bulk of the refurbishing work had already been done.”
The TV commercials are appearing during shows on broadcast networks like “Jimmy Kimmel Live,” on ABC, and “Late Night With Conan O’Brien,” on NBC. They are also running on cable networks like BET, MTV and MTV2.
The print ads are appearing in magazines like Rolling Stone, Spin, Vibe and XLR8R. There are promotions and event sponsorships tied to the publications like a “Greyhound Rock ‘n’ Roll Sweepstakes” that readers of Spin can enter on a section of the magazine’s Web site (spin.com/greyhound).
There are also billboard and transit posters appearing in 11 major markets: Chicago; Dallas; Denver; El Paso, Tex.; Houston; Los Angeles; Miami; New York; Phoenix; Sacramento, Calif.; and San Francisco.
The online ads are on Web sites that include Batanga, BlockSavvy, Facebook, Meez, MySpace, RockYou, SugarLoot, Terra and Univision.
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