Peter Drucker coined the term in his 1966 book The Age of Discontinuity,...
viable Show phonetics
1 able to work as intended or able to succeed:
In order to make the company viable, it will unfortunately be necessary to reduce staffing levels.
Solar power is now a viable alternative to oil-fired water heaters.
I am afraid your plan is not commercially/economically/financially/politically viable.
able to continue to exist as or develop into a living being:
There is a continuing debate about the age at which a human fetus can be considered viable.
Working Paper: Recognizing the New—A Multi-Agent Model of Analogy in Strategic Decision-Making
Firms must discover and pursue viable strategic positions particularly during times of change, in the early phases of a new industry, or after a discontinuity of some sort, say professor Giovanni Gavetti and colleague Massimo Warglien. At these times, the context of choice is typically hard to interpret. So how do people make intelligent strategic choices in these settings?
viability Show phonetics
Rising costs are threatening the viability of many businesses.
As the world population of Hawaiian geese has shrunk to very small numbers, the bird's continuing viability is in doubt.
discontinuous Show phonetics
with breaks, or stopping and starting again:
a discontinuous process
discontinuity Show phonetics
noun [C or U] FORMAL