High cholesterol 'does not cause heart disease' new research finds
Someone once described the concept of trying to have it both ways as like brushing your teeth while eating a candy bar. Substitute “snack chip” for the treat in that sentence and you’ve a good idea of the strategy behind a campaign for a new entry into a growing category that could be called junkless junk food.
Popchips Inc., the maker of Popchips, is introducing its seven-flavor product line with a campaign intended to convey in charming, low-key fashion what are described as its multiple benefits compared with conventional potato chips. The campaign, by Pereira & O’Dell in San Francisco, presents Popchips -- which, as its name suggests, is made with potatoes that are popped rather than fried or baked -- as all-natural, much lower in fat and free of evils like cholesterol, trans fat, artificial colors, artificial flavors and preservatives.
junkless junk food沒垃圾的垃圾食物
In fact, the real lesson of the Vytorin confusion may be exactly what its makers have promoted.
“It actually does get back to what the Vytorin commercials show,” said Dr. Nieca Goldberg, medical director of the women’s heart program at New York University, who does not consult for cholesterol drug companies. “Cholesterol comes from what you eat and your family history. I always put in a plug for modifying your diet and exercise. It may not bring about as big of a reduction as medication does, but it helps.” 膽固醇試驗沒告訴你的(英文)
cholesterol
NOUN
Origin
Late 19th century: from Greek kholē 'bile' + stereos 'stiff' + -ol.
plug (ADVERTISE)
verb [T] -gg-
to advertise something by talking about it a lot or praising it, especially on the radio or television:
That interview was just a way for him to plug his new book.
They're plugging this new chocolate bar everywhere at the moment.
plug
noun [C]
the act of telling people publicly about a product, event, etc:
She never misses an opportunity to get in a plug for her new film.
statin
NOUN
Medicine-in 1
SUFFIX
COMBININGFORM
statin
(stăt'n)
n.
Any of a class of lipid-lowering drugs that reduce serum cholesterol levels by inhibiting a key enzyme involved in the biosynthesis of cholesterol.
[From the names of such lipid-lowering drugs as (PRAVA)STATIN.]
羥甲基戊二酸單醯輔酶A還原酶抑制劑（英語：HMG-CoA reductase inhibitors 或 Statins，簡稱「HMG-CoA還原酶抑制劑」或「他汀類藥物」）是一類抗高血脂藥。爭議
Statins are a class of drugs often prescribed by doctors to help lower cholesterol levels in the blood. By lowering the levels, they help prevent heart attacks and stroke. Studies show that, in certain people, statinsreduce the risk of heart attack, stroke, and even death from heart disease by about 25% to 35%.
ｖ．
Dr Malhotra claims emerging evidence suggests the benefits of statins have been grossly exaggerated and side effects underplayed
Read more: http://www.dailymail.co.uk/health/article-3460321/How-Big-Pharma-greed-killing-tens-thousands-world-Patients-medicated-given-profitable-drugs-little-proven-benefits-leading-doctors-warn.html#ixzz419iIBSHh
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By NORIMITSU ONISHI
About 1.2 million Indonesians are on a government waiting list to go to Mecca, and according to anti-corruption groups, officials and politicians misuse deposits paid by those on the list.
(stăt'n)
n.
Any of a class of lipid-lowering drugs that reduce serum cholesterol levels by inhibiting a key enzyme involved in the biosynthesis of cholesterol.
[From the names of such lipid-lowering drugs as (PRAVA)STATIN.]
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