"If it would take us longer to walk somewhere than to cook a portion of oven chips, the vast majority of us can’t be arsed. At a time of growing obesity and air pollution, we’d rather burn fuel and conserve our fat reserves."
Wm. Wrigley Jr. Company's preliminary proxy statement gives some insight into its $23 billion deal to be bought by Mars -- but you have to read between the lines.
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read between the lines
Perceive or detect a hidden meaning, as in They say that everything's fine, but reading between the lines I suspect they have some marital problems.
This term comes from cryptography, where in one code reading every second line of a message gives a different meaning from that of the entire text. [Mid-1800s]