Culver’s spends about $11 million to $12 million a year on advertising, which is what a larger rival like McDonald’s “spends in a week,” says Chris Contino, vice president for marketing at Culver Franchising System in Prairie du Sac, Wis.
That means Culver’s must get the most bang for its buck, as the saying goes, particularly in a soft economy plagued by high inflation for basic food ingredients like flour and milk as well as record prices for gasoline.
Definition
more bang for your buck(s) INFORMALthe best result for the smallest effort
inflation Hide phonetics
noun [U]
a general, continuous increase in prices:
high/low inflation
the rate of inflation
Your salary will be increased in line with the 3% inflation expected this autumn.
Compare deflation at deflate (REDUCE MONEY SUPPLY).
inflationary Hide phonetics
adjective
causing price increases and inflation:
inflationary policies/pressures/trends
stagnant (NOT BUSY) Hide phonetics
adjective
not growing or developing:
a stagnant economy
stagnate Hide phonetics
verb [I]
to stay the same and not grow or develop:
The electronics industry is showing signs of stagnating after 15 years of tremendous growth.
stagnation Hide phonetics
noun [U]
▀ 日本政府﹕經濟不會陷入“滯脹”
日本政府週二表示﹐日本經濟不可能陷入衰退與通脹共存的“滯脹”
stagflation
(stăg-flā'shən)n.
Sluggish economic growth coupled with a high rate of inflation and unemployment.
[STAG(NATION) + (IN)FLATION.]
沒有留言:
張貼留言