remake, Product-Plug Makeover

Unilever Gives 'Ugly Betty' a Product-Plug Makeover in China

HONG KONG -- Unilever PLC is turning to a remake of the TV show "Ugly Betty" to help solve its Chinese beauty problem.

Its Campaign for Real Beauty, which markets Dove-brand soap by attacking unattainable images of female beauty in ads, has built buzz for Unilever and won kudos from feminist and advertising groups in the U.S. and Europe since it launched in 2004. But in China, "real beauty" was a flop. Here, women aren't so bothered by the stunning models used in most beauty ads and aren't driven to buy products promoted with so-called real faces.

remake Hide phonetics
verb [T] remade, remade
to make a new film which has a story and title similar to an old one:
The French film 'trois hommes et un bébé' was remade in Hollywood as 'Three Men and a Baby'.

remake Hide phonetics
noun [C]
Do you prefer the remake of 'King Kong' to the original?