While I like to think I know a little about business writing, I often fall into a few word traps. For example, who and whom. I rarely use whom when I should. Even when spell check suggests whom, I think it sounds pretentious. So I don’t use it.
And I’m sure some people then think, “What a bozo.”
And that’s a problem, because just like that one misspelled word that gets a résumé tossed into the “nope” pile, using one wrong word can negatively impact your entire message.
Fair or unfair, it happens.
So let’s make sure it doesn’t:
Adverse and averse
Adverse means harmful or unfavorable; “Adverse market conditions caused the IPO to be poorly subscribed.” Averse means dislike or opposition; “I was averse to paying $18 a share for a company that generates no revenue.”
But you can feel free to have an aversion to adverse conditions.
Affect and effect
Verbs first. Affect means to influence; “Impatient investors affected our roll-out date.” Effect means to accomplish something; “The board effected a sweeping policy change.” How you use effect or affect can be tricky. For example, a board can affect changes by influencing them, or can effect changes by implementing them. Use effect if you’re making it happen, and affect if you’re having an impact on something someone else is trying to make happen.
As for nouns, effect is almost always correct; “Once he was fired he was given 20 minutes to gather his personal effects.” Affect refers to emotional states so unless you’re a psychologist, you’re probably not using it.
Compliment and complement
Compliment is to say something nice. Complement
is to add to, enhance, improve, complete or bring close to perfection.
So, I can compliment your staff and their service, but if you have no
current openings, you have a full complement of staff. And your new app
may complement your website.
For which I may decide to compliment you.
Criteria and criterion
“We made the decision based on one overriding criteria,” sounds pretty impressive but is wrong.
Remember: one criterion, two or more criteria. Although you could always use reason or factors and not worry about getting it wrong.
Discreet and discrete
Discreet
means careful, cautious, showing good judgment; “We made discreet
inquiries to determine whether the founder was interested in selling her
company.”
Discrete
means individual, separate or distinct; “We analyzed data from a number
of discrete market segments to determine overall pricing levels.” And
if you get confused, remember you don’t use “discreetion” to work
through sensitive issues; you exercise discretion.
Elicit and illicit
Elicit means to draw out or coax. Think of elicit
as the mildest form of extract or, even worse, extort. So if one lucky
survey respondent will win a trip to the Bahamas, the prize is designed
to elicit responses.
Illicit means illegal or unlawful. I suppose you could “illicit” a response at gunpoint … but best not.
Farther and further
Farther involves a physical distance; “Florida is farther from New York than Tennessee.” Further
involves a figurative distance; “We can take our business plan no
further.” So, as we say in the South, “I don’t trust you any farther
than I can throw you.” Or, “I ain’t gonna trust you no further.”
(Seriously. I’ve uttered both of those sentences. More than once.)
Imply and infer
The speaker or writer implies. The listener or reader infers. Imply means to suggest, while infer
means to deduce (whether correctly or not). So, I might imply you’re
going to receive a raise. You might infer that a pay increase is
imminent. (But not eminent, unless the raise will be prominent and distinguished.)
Insure and ensure
This one’s easy. Insure refers to insurance. Ensure
means to make sure. So if you promise an order will ship on time,
ensure it actually happens. Unless, of course, you plan to arrange for compensation if the package is damaged or lost — then feel free to insure away.
Number and amount
I goof these up all the time. Use number when you can count what you refer to; “The number of subscribers who opted out increased last month.” Amount refers to a quantity of something you can’t count; “The amount of alcohol consumed at our last company picnic was staggering.”
Of course, it can still be confusing: “I can’t
believe the number of beers I drank,” is correct, but so is, “I can’t
believe the amount of beer I drank.” The difference is I can count
beers, but beer, especially if I was way too drunk to keep track, is an
uncountable total — so amount is the correct usage.
Precede and proceed
Precede means to come before. Proceed
means to begin or continue. Where it gets confusing is when an “ing”
comes into play. “The proceeding announcement was brought to you by …”
sounds fine, but preceding is correct since the announcement came before.
If it helps, think precedence: anything that takes precedence is more important and therefore comes first.
Principal and principle
A principle is a fundamental; “We’ve created a culture where we all share certain principles.” Principal means primary or of first importance; “Our startup’s principal is located in NYC.” (Sometimes you’ll also see the plural, principals, used to refer to executives or (relatively) co-equals at the top of a particular food chain.)
Principal can also refer to the most important item in a particular set; “Our principal account makes up 60% of our gross revenues.”
Principal
can also refer to money, normally the original sum that was borrowed,
but can be extended to refer to the amount you owe — hence principal and
interest.
If you’re referring to laws, rules, guidelines, ethics, etc., use principle. If you’re referring to the CEO or the president (or the individual in charge of the high school), use principal. And now for those dreaded apostrophes:
It’s and its
It’s is the contraction of it is. That means it’s
doesn’t own anything. If your dog is neutered (that way we make the
dog, however much against his will, gender-neutral) you don’t say, “It’s
collar is blue.” You say, “Its collar is blue.” Here’s an easy test to
apply: Whenever you use an apostrophe, un-contract the word to see how
it sounds. In this case, turn it’s into it is. “It’s sunny,” becomes, “It is sunny.” Sounds good to me.
They’re and their
Same with these; they’re is the contraction for they are. Again, the apostrophe doesn’t own anything. We’re going to their house, and I sure hope they’re home.
Who’s and whose
“Whose password hasn’t been changed in six months?” is correct. “Who is [the un-contracted version of who's] password hasn’t been changed in six months?” sounds silly.
You’re and your
One more. You’re is the contraction for you are. Your means you own it; the apostrophe in you’re doesn’t own anything. For a long time a local nonprofit had a huge sign that said “You’re Community Place.”
Hmm. “You Are Community Place”?
Probably not.
My recent post, 30 Incorrectly Used Words That Can Make You Look Horrible, sparked a flurry of emails requesting more examples.
So here they are. While there are hundreds of incorrectly used words, I’ve picked words commonly used in business settings.
Here we go:
1. Anticipate
“We anticipate earnings will increase by $1 per share.”
No you don’t. To anticipate means to look ahead and
prepare. So you can anticipate increased sales, but only if you are
also making preparations to handle that increase in sales; for example,
“We added staffing in anticipation of increased sales.”
If you’re estimating or wishful guessing, use estimate or expect instead. Or, if you live where I live, use “reckon.” It’s good enough for Clint.
2. Arbitrate
Arbitrate
appears in many contracts. An arbitrator is like a judge; she hears
evidence, reviews documents, etc, and then makes a decision. That’s
different from mediate: a mediator
doesn’t make decisions but tries to help two opposing parties work out
their differences and reach a compromise or settlement.
So if you agree to enter mediation
in the event of a dispute, you and the other party will try to hash out
your problem the help of a neutral party. And if you can’t reach an
agreement that usually means your next step will be to go to court.
If you agree to arbitration
a neutral party will make a decision that you will have to live with.
Normally there are no next steps. (Except maybe disappointment.)
3. Behalf
The problem with behalf isn’t the word itself; it’s the word that comes before.
A person who acts on your behalf is acting as a kind of representative, like a lawyer or accountant or agent. On behalf of denotes a formal or professional relationship. A person who acts in your behalf is acting as a supporter or friend, so the relationship is assumed to be less formal.
“The customer needed an answer so Jenny spoke
on your behalf,” means that Jenny stood in for you and (hopefully)
represented your position. “The customer was upset with how you treated
her and Jenny spoke in your behalf,” means Jenny took up for you and
your clearly deficient customer service skills.
4. Bottleneck
A bottleneck is a point of constraint or
limitation, like a machine in an assembly line that runs slower than the
preceding equipment.
That means a bottleneck can’t grow. A
bottleneck can’t get bigger. A bottleneck can’t expand. A bottleneck can
cripple productivity, but it can’t spread to overwhelm your shop floor.
5. Can
Can is used to indicate what is possible. May is used to indicate what is permissible. I can offer kickbacks to certain vendors, but unless I’m ethically challenged I may not.
Telling your staff, “You can not offer refunds without authorization,” sounds great but is incorrect. They certainly can even though they shouldn’t.
6. Collusion
Many people use collusion
as a fancy way to imply cooperation or collaboration. Collusion does
mean to cooperate or work together–but towards a result that is
deceitful, fraudulent, or even illegal.
That’s why you probably never want to refer to yourself as colluding in, well, anything.
7. Defective
A machine that doesn’t work properly is defective.
A process that doesn’t achieve a desired result is defective. When a
machine doesn’t work properly because it’s missing a key component, it’s
deficient, just like a process with a gap is deficient.
So feel free to say, “His skills are
deficient,” when an employee is lacking specific skills (because you’re
focusing on the missing skill and not the employee), but leave defective
to discussions of inanimate objects.
Even if an employee doesn’t work properly, in context it sounds pretty harsh.
8. Germane
Germane is the same as relevant. Each shows that something applies.
But don’t mistake germane (or relevant) with
material. A material point helps make a position or argument complete;
it’s essential. A point germane to the discussion may be interesting,
and even worth saying… but it’s not essential.
Think of it this way. In meetings we often get
bored when people raise germane points/ they’re (mildly) interesting
but often unnecessary. We listen when people raise material
points–because those points matter.
9. Invariably
This word gets tossed in to indicate
frequency: “Invariably, Johnny misses deadlines,” is only correct if
Johnny always, always, always misses deadlines, because invariably means
in every case or occasion.
Unless Johnny messes up each and every time,
without fail, use frequently, or usually, or even almost always. And
then think about his long-term employment status.
10. Irregardless
Here’s a word that appears in many dictionaries simply because it’s used so often.
Irregardless
is used to mean without regard to or without respect to… which is what
regardless means. In theory the “ir” part, which typically means “not,”
joined up with “regardless,” which means without regard to, makes
irregardless mean “not without regard to,” or more simply, “with regard
to.”
Which is clearly not what you mean.
So save yourself one syllable or two keystrokes and just say “regardless.”
11. Libel
Don’t like what people say about you?
Like slander, libel
refers to making a false statement that is harmful to a person’s
reputation. The difference lies in how that statement is expressed:
slanderous remarks are spoken while libelous remarks are written and
published (which means defamatory tweets could be considered libelous,
not slanderous.)
Keep in mind what makes a statement libelous
or slanderous is its inaccuracy, not its harshness. No matter how nasty a
tweet, if it’s factually correct it cannot. Truth is an absolute
defense to defamation–you might wish a customer hadn’t said something
derogatory about your business, but if what that customer said is true…
you have no legal recourse.
12. Literally
Literally
is frequently used (all too often by teenagers I know) to add emphasis.
The problem is literally means “actually, without exaggeration,” so,
“That customer was literally foaming at the mouth,” cannot be true
without the involvement of rabies or inaccurately applied Scrubbing Bubbles.
The only time using literally makes sense is
when you need to indicate what is normally a figurative expression is,
this time, truly the case. Saying, “He literally died when he saw the
invoice,” only works if the customer did, in fact, pass away moments
after seeing the bill.
13. Majority
Majority
is another emphasis word used to sound authoritative and awesome: “The
majority of our customers are satisfied with our service,” makes it
sound like you’re doing great, right? Nope–since majority is defined as
“the greater number,” all you have said is that 51% of your customers
are satisfied… which means 49% are not so thrilled.
Majority can get you in trouble when accuracy
is really important. “The majority of our investors support our plans to
pivot,” sounds like almost all of them are behind you… when in fact
nearly half might not be. “The majority of our shipments deliver on
time,” sounds like you’re the king of meeting deadlines… when in fact
you could be missing delivery dates on what a prospective customer would
find to be a depressingly regular basis.
Here’s a better approach. Use statistics or
facts. Or just say “most” or “nearly all.” Then you won’t have to worry
about giving the wrong impression.
14. New
Thank advertisers for the over-use and
frequent redundancy of this word. “Acme Inc. announces breakthrough new
product.” By definition aren’t all breakthroughs new? “Acme Inc. sets
new sales records.” By definition aren’t all records new? “Acme Inc.
creates new social media sharing platform.” By definition aren’t all
creations new?
“New” might sound impressive, but since it can
also sound like hyperbolic advertising copy, it may cause readers to
tune out what is really important about your message.
15. Obsolete
Obsolete means no longer produced, used, or
needed. But since lots of things are out of date but still usable–think
flip phones–they are obsolescent, not obsolete. Obsolete is the end
point; obsolescent is the journey towards.
16. Percent
The difference in percent and percentage point
could leave you feeling cheated. Say you’re negotiating a loan with a
listed interest rate of 6% and the lender says he’ll reduce the rate by
1%. Strictly speaking that means he’ll reduce the interest by 1% of 6%,
or .06%. That means your new interest rate is 5.94%. Yippee.
Percent refers to a relative increase or
reduction, while percentage point refers to the actual change in rate.
If you want a 5% loan instead of a 6% loan, you’re hoping for a
reduction of 1 percentage point.
Most of the time the difference isn’t a big
deal. If you see a new report saying interest rates rose 1%, you can
safely assume it means 1 percentage point. But if you’re signing a
contract or agreement… make sure you know the difference in meaning–and
approve of the difference.
17. Successfully
Here’s the king of redundant words, often used to add a little extra oomph: “We successfullylaunched our new product.” Wait: in order to have launched, you have to have beensuccessful. (Otherwise you unsuccessfully launched.)
If you create, or develop, or implement, just say you did. We know you were successful. Otherwise you wouldn’t tell us.
18. Total
Total is
another word used redundantly to add emphasis. “We were totally
surprised by last month’s sales,” sounds more significant than, “We were
surprised by last month’s sales,” but a surprise is either unexpected
or it’s not. (I suppose you could be a little surprised, but that’s like
being a little pregnant.)
The same is true when total is used to refer
to a number. Why say, “A total of 32 customers purchased extended
warranties,” when, “32 customers purchased extended warranties,” will
do?
And one last point: make sure you get the verb tense right. “A total of six months was
spent developing the app,” is wrong because “a total of” refers to all
six months, which is plural, which requires “were.” (As in, “A total of
six months were spent developing the app.”)
If you refer to “the total of,” use “was,” as
in, “The total of employee benefit costs was $10 million last year,”
because in that case you are referring to the actual total and not all
the different costs that make up the total.
In short: The total of gets a “was.” A total of gets a “were.”
Or you could just say, “Employee benefits cost $10 million last year.” Doesn’t sound as dramatic, but does sound better.
19. Waiver
When you sign a waiver you give up the right to make a claim. When you waver you aren’t signing it yet because you’re hesitant.
So hey, feel free to waver to sign that waiver. Your instincts just might be correct.
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