“Video games and the nature of the web have trained people not to want to sit still and look, whether it’s in a proscenium-arch theater or a traditional art museum,” said Frank Rose, the author of “The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories.” “There’s a huge appetite for something more immersive and sensory, in which you can take a somewhat active role. You experience it with all your senses, and it’s all around you.”
An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign.
|These Ad Stars Know All About Ads|
|By STUART ELLIOTT|
A new campaign goes beyond using so-called real people: It uses real Madison Avenue people.廣告界
Madison Avenue 等同"廣告界"
In choosing Ross Levinsohn to become Yahoo Inc.'s interim chief executive, the company is focusing squarely on its need to protect its greatest asset: online-ad sales, which make up the bulk of its more than $4 billion in annual net revenue. Unlike former Yahoo CEOs Scott Thompson and Carol Bartz, both of whom had no ad experience before taking the top job, Mr. Levinsohn is a veteran of the ad world, having forged strong alliances with executives at Madison Avenue agencies that represent the biggest ad spenders. A person familiar with the matter said Sunday that the board has told Mr. Levinsohn, 48 years old, that he could potentially win the CEO job permanently. Still, Mr. Levinsohn must deal with Yahoo's weak revenue growth and threats from technology rivals such as Facebook Inc. and Google Inc. Yahoo's ad-sales business also faces competition from numerous media websites such as Walt Disney Co.-owned ESPN.com and Hulu LLC, which is owned by several companies including News Corp., owner of The Wall Street Journal.
By STUART ELLIOTT
It is standard operating procedure on Madison Avenue for a product to inspire a campaign. But for a leading liquor brand, a campaign is inspiring a product -- actually, a series of products.
The brand is Absolut vodka, which is bringing out limited editions of flavored varieties that celebrate spirited cities where the residents enjoy their spirits. The first one, introduced in July 2007, was named Absolut New Orleans; the second, introduced last month, is called Absolut Los Angeles.
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As the two behemoths slug it out in the enterprise market, their cloud-computing software is changing the way businesses operate. Internet-based computing makes it easier to communicate both within and outside a company. Fixing software and adding features can be done automatically, the way consumers get the latest version of Facebook when they go to its site.
Dow Chemical has agreed to buy Rohm & Haas for $18.8 billion, with a big slug of financing from Warren Buffett, the legendary value investor who recently arrived in Sun Valley.
By MAUREEN DOWD
Maybe instead of refighting the Vietnam War the candidates can catch that bin Laden fiend who’s running around free.
He believed in cooperation, and created a spiritual of cooperation with well-meaning firms and individuals on Madison Avenue, friends and competitors alike. He shared with all of them the results of his own innovations, as well as his failures.
ADVERTISING Ad Shops Eye Web Space
Madison Avenue took a back seat as technology companies created the tools to buy advertising space online. Now, major ad holding companies are developing their own systems.
- : something that amuses and serves to make time pass agreeably : diversion
Baseball has been a national pastime for years.
The American advertising industry.
Of, relating to, or working in the American advertising industry.
[After Madison Avenue in New York City, the center of American advertising.]
“Lord Byron and I freak danced over Tennyson's grave. It's what he would have wanted.”
~ Oscar Wilde on Grave Dancing
Grave Dancing became popular when it was featured on America's favorite cultural embarrassment, American Idol. One participant did a particularly horrible rendition of the Beatles' classic song She Fell out of the Barn, onto the Rake of my Love and Simon Cowell said "Singing like that, dancing like that... you're dancing on Paul McCartney's grave!". Paula then told Simon that Paul McCartney "wasn't really dead, only dead inside", and they all had a real good laugh, because it's true.
- An evil spirit; a demon.
- The Devil; Satan.
- A diabolically evil or wicked person.
- Informal. One who is addicted to something: a dope fiend.
- Informal. One who is completely absorbed in or obsessed with a given job or pastime: a crossword-puzzle fiend.
- Informal. One who is particularly adept at something: a fiend with computers.
[Middle English, from Old English fēond.]
standard operating procedure noun [U] (ABBREVIATION SOP) US
the usual way of doing something:
Checking references before we lend money is standard operating procedure.
n. (名詞 noun)
n. (名詞 noun)
noun [C] INFORMAL
an amount of drink, especially strong alcoholic drink, that you can swallow at one time:
I had a slug of vodka to give me courage.
動詞 Informal. To drink rapidly or in large gulps: slugged down a can of pop.
n. (名詞 noun)[C]
- 動作遲緩的人(或動物、車輛等);懶漢 sluggard
n. (名詞 noun)[C]
- A round bullet larger than buckshot.
noun [C] INFORMAL
The poor guy wound up with a slug in his stomach.
- A shot of liquor.
- An amount of liquid, especially liquor, that is swallowed in one gulp; a swig.
- A small metal disk for use in a vending or gambling machine, especially one used illegally.
- A lump of metal or glass prepared for further processing.
- A strip of type metal, less than type-high and thicker than a lead, used for spacing.
- A line of cast type in a single strip of metal.
- A compositor's type line of identifying marks or instructions, inserted temporarily in copy.
- Physics. The unit of mass that is accelerated at the rate of one foot per second per second when acted on by a force of one pound weight.
- Printing. To add slugs to.
- Informal. To drink rapidly or in large gulps: slugged down a can of pop.
[Perhaps from SLUG2 (from its shape).]
- Any of various small, snaillike, chiefly terrestrial gastropod mollusks of the genus Limax and related genera, having a slow-moving elongated body with no shell or only a flat rudimentary shell on or under the skin.
- The smooth soft larva of certain insects, such as the sawfly.
- A slimy mass of aggregated amoeboid cells from which the sporophore of a cellular slime mold develops.
- Informal. A sluggard.
[Middle English slugge, sluggard, probably of Scandinavian origin.]
tr.v., slugged, slug·ging, slugs.
To strike heavily, especially with the fist or a bat.
A hard heavy blow, as with the fist or a baseball bat.
[Possibly from SLUG1.]
The fight spilled out into the galley of the plane as about 100 passengers looked on, the paper said under the headline "Pilots, crew slug it out at 30,000 feet".
slug it out︰片語，決一雌雄、比出高下。例句︰Unable to negotiate, they began to slug it out in the media.（談判不成，他們開始透過媒體一決勝負。）
intr.v., slugged, slug·ging, slugs.
To wait for or obtain a ride to work by standing at a roadside hoping to be picked up by a driver who needs another passenger to use the HOV lanes of a highway.
A commuter who slugs.
[Probably from SLUG2.]
1 a small, usually black or brown, creature with a long soft body and no arms or legs, like a snail but with no shell
2 MAINLY US INFORMAL a slow-moving, lazy person
See also sluggish.slug (HIT)
verb [T] -gg-
1 INFORMAL to hit someone hard with the fist:
She slugged him and he fell against the bar.
2 US to hit a baseball hard
Definition of slugnoun
verb (slugs, slugging, slugged)[with object]
Origin:late Middle English (in the sense 'sluggard'): probably of Scandinavian origin; compare with Norwegian dialect slugg 'large heavy body'. Sense 1 dates from the early 18th century
Definition of slug