The recession-driven shift to eating at home is driving grocers to get back to basics and abandon the strategy of using coffee bars and other fancy amenities to attract shoppers.
That approach is reflected in the campaign, which is being created by SpotCo, a New York agency that specializes in theatrical advertising. The theme sets the tone: “Broadway’s getting a make-ogre.”
It was Mrs Meagles who had spoken to Mr Meagles; and Mrs Meagles was, like Mr Meagles, comely and healthy, with a pleasant English face which had been looking at homely things for five-and-fifty years or more, and shone with a bright reflection of them.
comely Show phonetics
adjective OLD-FASHIONED OR LITERARY
describes a woman who is attractive in appearance
homely (PLAIN) UK Show phonetics
adjective (US homey)
plain or ordinary, but pleasant:
The hotel was homely and comfortable.
homely (UGLY) Show phonetics
adjective US DISAPPROVING
describes a person who is unattractive
Daily Highlights Wednesday, November 14, 2007
|Shrek, the Book" border="0" height="101" width="160">|
| Shrek, the Book |
Quote"To tell the truth, I don't read children's books. I'm an adult. I just write them." — William Steig
grocer Show phonetics
noun [C] OLD-FASHIONED
a person who owns or works in a shop selling food and small items for the home
See also greengrocer.
grocer's Show phonetics
noun [C] plural grocers OLD-FASHIONED
the shop where a grocer works:
I popped into the grocer's on the way home from work to get some cheese.
groceries Show phonetics
the food that you buy in a grocer's shop or supermarket
grocery Show phonetics
noun [C] (UK ALSO grocery shop, US ALSO grocery store) OLD-FASHIONED
ogre Hide phonetics
1 a large frightening character in children's stories who eats children
2 INFORMAL a fierce and frightening person:
The headmaster at my junior school was a real ogre.
━━ n. （童話の）人食い鬼［巨人］; 鬼のような人.
━━ a. 鬼のような, 恐ろしい.
━━ a. 鬼のような, 恐ろしい.