Gyo Fujikawa, The Saturday Evening Post,
6 Jan.1962
Clare Elliott To be fair,a budgie would die in that snow....
The combined benefit of agreements with big countries such as America and Japan will not cover what Britain will lose through more trade friction with the EU
Third country stories
ECONOMIST.COM
Post-Brexit Britain may find trade deals hard to negotiate
Third country stories
The decision came on the same day the private-equity buyers and banks met in New York to negotiate a $34 billion loan package. Last week, the banks delivered a new set of terms that the buyers viewed as onerous.
香港實在太荒誕。
Train一個警察，只需要幾個月。
而考警察只需5科合格，體能又合格就得，
無太多學歷要求，所以毅進畢業就得。
而考警察只需5科合格，體能又合格就得，
無太多學歷要求，所以毅進畢業就得。
Train一位護士，起碼要4年時間，
要出placement，又要讀好多理論，.....
要出placement，又要讀好多理論，.....
budgie は何か: a small, brightly coloured bird, often kept as a pet. もっと見る.
Julie Manet with a Budgie, 1890
to be fair とは【意味】フェアな立場から言うと, 公平に見て..
negotiate
verb
negotiated; negotiating
Definition of negotiate
: to confer with another so as to arrive at the settlement of some matterTeachers are negotiating for higher salaries.
1a: to deal with (some matter or affair that requires ability for its successful handling) : MANAGEnegotiated his business deals with remarkable skill
b: to arrange for or bring about through conference, discussion, and compromisenegotiate a treaty
2a: to transfer (something, such as a bill of exchange) to another by delivery or endorsement (see ENDORSE sense 1d)
b: to convert into cash or the equivalent valuenegotiate a check
3a: to successfully travel along or overnegotiate a turn
b: COMPLETE, ACCOMPLISHnegotiate the trip in two hours
placement
noun
placement noun (JOB)
2007年11月2日 星期五
Product placement and displacement
Product placement 在下文的意思是" 電視節目中的置入式行銷 它在歐洲即將合法: 在第二篇的 product displacement意思是(因出問題而) 將產業從市場中回收
THE endeavour is worthy of Soviet-era censors. In Paris, 60 full-time officials of France's audiovisual authority, the CSA, scrutinise more than 50,000 hours of television programming a year to detect, among other things, product-placement advertising, which is illegal in France. Broadcasters that insert products into programmes in exchange for money from manufacturers face hefty fines. Transgressions are rare: five years ago the CSA fined a broadcaster €150,000 ($141,000) for promoting Club Med holiday resorts in “Loft Story”, a reality show.
Strict limits on television product-placement are the norm across the European Union. In 2006 Europe's broadcasters earned just $31m from product placement, according to PQ Media, a research firm. In contrast, American broadcasters raked in $1.5 billion. And American television shows, product placements and all, are legal in Europe. The extra advertising cash has given America's television industry a huge competitive edge.
That is about to change. Last month the EU granted final approval to the Audiovisual Media Services Directive, which removes many restrictions on television product-placement. Member states will have two years to adopt the new rules, which they may modify first. But Martin Selmayr, a spokesman for Viviane Reding, the EU's commissioner responsible for media, says the law is “a major boost” for European television. PQ Media estimates that in 2010, the first year the legislation will be in force across the entire EU, television product-placement revenues will reach €130m, growing to €195m in 2011.
Those numbers may be conservative. Embedding ads within programmes is becoming increasingly attractive as commercial-skipping technologies such as TiVo become more popular. And the real value of product placement to broadcasters is higher than cash tallies suggest. Barter deals, in which companies provide programme-makers with free props, such as cars to blow up, are legal in many European countries. As restrictions are lifted, advertisers are expected to switch towards cash deals, which generally secure better placements. (The value hierarchy, in ascending order, is this: a product is visible; an actor touches it; an actor consumes and comments on it; the product helps a lead actor perform a heroic feat.)
A “clutter” limit will also help European programme-makers. Growth will slow in America as more programmes there hit a product-placement ceiling and start to annoy viewers, says Michael Belch, a product-placement expert at San Diego State University. (Last year “American Idol”, a talent-contest show, sported 4,086 placements.) Europe, by contrast, is virgin territory. That makes the product placements that do occur, often through loopholes or by stealth, especially valuable.
Agencies crafty enough to skirt the regulations make very good money, says Anders Granath, the boss of Propaganda GEM, a placement company based in Geneva. Tricks include “colour-coding” sets and actors' outfits in the hues of company logos, and tweaking dialogue to include words, phrases and themes that evoke well-known advertising campaigns. Propaganda GEM also performs stealth placements via props emblazoned with typefaces used in corporate logos.
Another way around restrictions involves promoting a product category (and not a specific brand) dominated by one company. This method has a drawback, known as “spillover”, because it lifts sales for competitors, too. But its popularity suggests that there is pent-up demand for direct product-placement.
Product placement in films is, for the most part, legal throughout Europe. But television offers three advantages. First, films often flop. A television programme's viewership, by contrast, fluctuates much less, so advertisers know what they are paying for. Second, the suggestive power of placements is especially effective at prompting urge-satisfying behaviour such as munching on snacks or swigging beer conveniently located in the kitchen.
The third benefit is that television programmes generally make it to screens much faster than films do, so advertisers can better synchronise placements with campaigns in other media. This can involve weaving storylines around brands via last-minute plot changes—and soap operas lend themselves to that more than films do. “It's very easy to support products,” says Gayatri Gill, head screenwriter for “Kasturi”, a popular Indian soap opera which is shot in Mumbai. This helps to explain the galloping growth of product placement in countries with vibrant soap-opera industries, such as Brazil and Mexico, the two largest product-placement markets after America.
Consumer groups lobbied hard to stop a relaxation of the EU's rules. Children's shows and news broadcasts remain off limits, and placements of alcohol and cigarettes are still banned. But there is little chance the EU or its member states will backtrack. Product placement, officials say, will help Europe produce better programmes and protect local languages.
Besides, governments themselves may soon enter the game. Propaganda GEM is in talks with several European government agencies about using television to promote not products, but behaviour. Officials are recognising, says Mr Granath, that paying programme-makers to change the storylines of dramas, sitcoms and soap operas might be more effective than traditional government campaigns to encourage environmentally friendly living, safer sex or staying in school. If product placement sounds scary, policy placement sounds downright sinister.
日本語 (Japanese)
n. - 転置, 変位, 排除, 解職, 排除量, 排気量
Meaning #6: to move something from its natural environment
Synonym: deracination
Meaning #7: act of removing from office or employment
Product placement
In the picture
Nov 1st 2007
From The Economist print edition
From The Economist print edition
Lifting restrictions on product placement will boost Europe's TV industry
THE endeavour is worthy of Soviet-era censors. In Paris, 60 full-time officials of France's audiovisual authority, the CSA, scrutinise more than 50,000 hours of television programming a year to detect, among other things, product-placement advertising, which is illegal in France. Broadcasters that insert products into programmes in exchange for money from manufacturers face hefty fines. Transgressions are rare: five years ago the CSA fined a broadcaster €150,000 ($141,000) for promoting Club Med holiday resorts in “Loft Story”, a reality show.
Strict limits on television product-placement are the norm across the European Union. In 2006 Europe's broadcasters earned just $31m from product placement, according to PQ Media, a research firm. In contrast, American broadcasters raked in $1.5 billion. And American television shows, product placements and all, are legal in Europe. The extra advertising cash has given America's television industry a huge competitive edge.
That is about to change. Last month the EU granted final approval to the Audiovisual Media Services Directive, which removes many restrictions on television product-placement. Member states will have two years to adopt the new rules, which they may modify first. But Martin Selmayr, a spokesman for Viviane Reding, the EU's commissioner responsible for media, says the law is “a major boost” for European television. PQ Media estimates that in 2010, the first year the legislation will be in force across the entire EU, television product-placement revenues will reach €130m, growing to €195m in 2011.
Those numbers may be conservative. Embedding ads within programmes is becoming increasingly attractive as commercial-skipping technologies such as TiVo become more popular. And the real value of product placement to broadcasters is higher than cash tallies suggest. Barter deals, in which companies provide programme-makers with free props, such as cars to blow up, are legal in many European countries. As restrictions are lifted, advertisers are expected to switch towards cash deals, which generally secure better placements. (The value hierarchy, in ascending order, is this: a product is visible; an actor touches it; an actor consumes and comments on it; the product helps a lead actor perform a heroic feat.)
A “clutter” limit will also help European programme-makers. Growth will slow in America as more programmes there hit a product-placement ceiling and start to annoy viewers, says Michael Belch, a product-placement expert at San Diego State University. (Last year “American Idol”, a talent-contest show, sported 4,086 placements.) Europe, by contrast, is virgin territory. That makes the product placements that do occur, often through loopholes or by stealth, especially valuable.
Agencies crafty enough to skirt the regulations make very good money, says Anders Granath, the boss of Propaganda GEM, a placement company based in Geneva. Tricks include “colour-coding” sets and actors' outfits in the hues of company logos, and tweaking dialogue to include words, phrases and themes that evoke well-known advertising campaigns. Propaganda GEM also performs stealth placements via props emblazoned with typefaces used in corporate logos.
Another way around restrictions involves promoting a product category (and not a specific brand) dominated by one company. This method has a drawback, known as “spillover”, because it lifts sales for competitors, too. But its popularity suggests that there is pent-up demand for direct product-placement.
Product placement in films is, for the most part, legal throughout Europe. But television offers three advantages. First, films often flop. A television programme's viewership, by contrast, fluctuates much less, so advertisers know what they are paying for. Second, the suggestive power of placements is especially effective at prompting urge-satisfying behaviour such as munching on snacks or swigging beer conveniently located in the kitchen.
The third benefit is that television programmes generally make it to screens much faster than films do, so advertisers can better synchronise placements with campaigns in other media. This can involve weaving storylines around brands via last-minute plot changes—and soap operas lend themselves to that more than films do. “It's very easy to support products,” says Gayatri Gill, head screenwriter for “Kasturi”, a popular Indian soap opera which is shot in Mumbai. This helps to explain the galloping growth of product placement in countries with vibrant soap-opera industries, such as Brazil and Mexico, the two largest product-placement markets after America.
Consumer groups lobbied hard to stop a relaxation of the EU's rules. Children's shows and news broadcasts remain off limits, and placements of alcohol and cigarettes are still banned. But there is little chance the EU or its member states will backtrack. Product placement, officials say, will help Europe produce better programmes and protect local languages.
Besides, governments themselves may soon enter the game. Propaganda GEM is in talks with several European government agencies about using television to promote not products, but behaviour. Officials are recognising, says Mr Granath, that paying programme-makers to change the storylines of dramas, sitcoms and soap operas might be more effective than traditional government campaigns to encourage environmentally friendly living, safer sex or staying in school. If product placement sounds scary, policy placement sounds downright sinister.
displacement 置換，位移，排氣量，排水量
n. - 移置, 取代, 轉移日本語 (Japanese)
n. - 転置, 変位, 排除, 解職, 排除量, 排気量
Meaning #6: to move something from its natural environment
Synonym: deracination
Meaning #7: act of removing from office or employment
carrier displacement 載體置換[法]
位移error； zero displacement 零位移誤差
product displacement 產品置換（回收 recalls）
2016年5月10日 星期二
note (NOTICE), hint at, anything but, product displacement / product placement
In Books for Young, Two Views on Product Placement
Specifying a character’s brand of lipstick, shoes or handbag is a commonly accepted way to add an aura of reality or consumer aspiration to books aimed at young readers: just think of “The Gossip Girl,” with that series’s abundant references to Prada and Burberry. But what if writers and publishers enlisted companies to sponsor those branded mentions, as is the widespread practice in Hollywood?
Authors of two book series have come to separate conclusions: in one case, the writers tried it and then changed their minds; in the other, for a new series to be published next year, the author, who owns a marketing company, said she planned to give corporate sponsorship a chance.
With “Cathy’s Book: If Found Call (650) 266-8233,” a genre-bending mystery for young adults by Sean Stewart and Jordan Weisman that was published in 2006, the authors learned that product placement could be a touchy subject. After their publisher, Running Press, an imprint of Perseus Books Group, revealed that the authors had agreed to have characters wear specific makeup lines made by Cover Girl in exchange for promotional ads for the book on beinggirl.com, a Web site aimed at adolescent girls and run by Procter & Gamble, Cover Girl’s parent, the book came in for criticism. Ralph Nader’s advocacy group, Commercial Alert, urged book review editors to boycott it, and the novelist Jane Smiley wrote a disapproving op-ed article for The Los Angeles Times; The New York Times wrote a critical editorial as well.
Now the novel — which features a series of clues that are given out in voice mail messages, Web sites, letters and other documents included with or referred to in the book — is set to come out in paperback on Monday, and all the references to Cover Girl’s products have been removed. A drawing in the hardcover edition, for instance, shows Cathy wearing “Cover Girl lipgloss ‘Demure,’ ” and “Waterproof Mascara —’Very Black’ ,” but it appears in the paperback version without any makeup noted. And at the end of the hardcover edition, Cathy talks about wearing “a killer coat of Lipslicks in ‘Daring’ “; in the paperback she just says, “a killer coat of lipstick.”
“We did a whole bunch of pretty innovative things with that book,” Mr. Stewart said in a telephone interview. But, he said, the main topic of conversation, “instead of being about the other 18,” was about the product placement.
In “Mackenzie Blue,” on the other hand, a new series aimed at 8- to 12-year-old girls from HarperCollins Children’s Books, product placement is very much a part of the plan. Tina Wells, chief executive of Buzz Marketing Group, which advises consumer product companies on how to sell to teenagers and preteenagers, will herself be the author of titles in the series filled with references to brands. She plans to offer the companies that make them the chance to sponsor the books.
Ms. Wells said she would not change a brand that she felt was at the core of a particular character’s identity merely to cement a marketing partnership. “Mackenzie loves Converse,” she said, referring to the series’s heroine and the popular sneaker brand she favors. “Does Converse want to work with us? I have no clue. But that doesn’t negate the fact that Mackenzie loves Converse.”
However, when asked what she would do if another sneaker company like Nike (one of her clients) wanted to sponsor the books, she said, “Maybe another character could become a Nike girl.”
Ms. Wells, 27, who founded Buzz Marketing when she was just 16, is also seeking a tie-in with a music label to produce a soundtrack for the books. She said she was also interested in enticing companies to sponsor the books in exchange for references to their philanthropic initiatives related to themes like global warming that she plans to address in the story lines; one idea would be to include resource pages at the back of the books.
So, for example, one of the characters in the series, Ally, is the daughter of journalists who end up in the Sudan in one of the books. Ms. Wells suggested she could work with Procter & Gamble, which sponsors projects to donate feminine hygiene products to girls in Africa.
Susan Katz, publisher of HarperCollins Children’s Books, said she was not concerned about a possible backlash against corporate sponsorship in books aimed at such a young audience. “If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in,” Ms. Katz said. “It gives us another opportunity for authenticity.”
As for “Cathy’s Book,” David Steinberger, president of Perseus, said the criticism of the Cover Girl relationship did not affect sales. According to Nielsen BookScan, which tracks about 70 percent of sales, the book has sold 43,000 copies in hardcover. “ ‘Cathy’s Book’ surpassed our expectations and hit best-seller lists in every country,” Mr. Steinberger said, “because teens responded to the writing, the graphics and the interactivity.”
Mr. Weisman, an author of “Cathy’s Book,” said in an e-mail message on Friday that he had only just informed an executive with Procter & Gamble that the Cover Girl references had been removed from the paperback. “There was no expectation that the cross promotion would extend past the hardcover launch/ edition,” Mr. Weisman wrote. He added that he and the executive were discussing future marketing relationships. A spokeswoman for beinggirl.com confirmed that discussions were continuing.
Mr. Stewart and Mr. Weisman have written a follow-up, called “Cathy’s Key,” which comes out in May. While there are mentions of some brands like TV Guide and BlackBerry, there are no marketing tie-ins, Mr. Stewart said. And this time some of the brands are just made up. Referring to a can of breath-freshening spray that plays a role in the plot, Mr. Stewart said, “To the best of my knowledge, there is no such thing as Cool Peppermint Mouth Mist.”
WEBDENDA
By THE NEW YORK TIMES
Dandruff, according to Urban Dictionary, can mean several things, including someone who acts way cool, but is anything but; fake drugs; or it can be used to call someone weak, as in: "I am going to waste you away like the dandruff you are."
Amazon Wine-Buyer Hints at Expansion
Amazon may be adding wine as another product it sells as the Internet retailer looks to recruit a wine buyer and enter a market complicated by interstate-wine-shipping laws. 美國州際賣紅酒稅法制稍複雜
displacement 置換，位移，排氣量，排水量
n. - 移置, 取代, 轉移日本語 (Japanese)
n. - 転置, 変位, 排除, 解職, 排除量, 排気量
Meaning #6: to move something from its natural environment
Synonym: deracination
Meaning #7: act of removing from office or employment
carrier displacement 載體置換[法]
zero displacement error 零位移誤差
product displacement 產品置換（回收 recalls）
product placement 置入式行銷
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