smarmy, good taste, risk-taking, rule-breaking, stick-figure

He's the smarmy stick-figure meme eating Facebook

You absolutely should not 'Be Like Bill'

INDEPENDENT.CO.UK

Judging the Super Bowl Commercials, From Charming to Smarmy
By STUART ELLIOTT
Risk-taking, rule-breaking ideas were as hard to find among the more than 50 Super Bowl commercials as good taste in a GoDaddy ad.




smarmy

extremely pleasant and polite in a way that seems false