By DAVID POGUE
Any time a company with 800 million active customers makes the slightest shift, there's bound to be howls of protest. Let's review the latest changes and see if they're worth the teeth-gnashing.
Reflect on the apt words of J. D. Bernal, cited here in John's fine recent essay on the Marxist scientist’s psychoanalytic passion in Cambridge back in 1921: 'he talks psychology, rhapsodies and metaphysics, and is immensely inspiring, though he instils in me the spirit of contradiction. We go out inspired, full of life and love'. And this is just the beginning.
grind sb down phrasal verb
to treat someone so badly for such a long time that they are no longer able to fight back:
Ground down by years of abuse, she did not have the confidence to leave him.
grind sth out phrasal verb [M]
to produce the same thing, especially a boring thing, again and again:
The orchestra ground out the same tunes it has been playing for the last twenty years.
grind on[grind on]
- To crush, pulverize, or reduce to powder by friction, especially by rubbing between two hard surfaces: grind wheat into flour.
- To shape, sharpen, or refine with friction: grind a lens.
- To rub (two surfaces) together harshly; gnash: grind the teeth.
- To bear down on harshly; crush.
- To oppress or weaken gradually: "Laws grind the poor, and rich men rule the law" (Oliver Goldsmith).
- To operate by turning a crank: ground a hurdy-gurdy.
- To produce or process by turning a crank: grinding a pound of beef.
- To produce mechanically or without inspiration: The factory grinds out a uniform product.
- To instill or teach by persistent repetition: ground the truth into their heads.
tr.v., -cat·ed, -cat·ing, -cates.
- To impress (something) upon the mind of another by frequent instruction or repetition; instill: inculcating sound principles.
- To teach (others) by frequent instruction or repetition; indoctrinate: inculcate the young with a sense of duty.
[Latin inculcāre, inculcāt-, to force upon : in-, on; see in-2 + calcāre, to trample (from calx, calc-, heel).]inculcation in'cul·ca'tion n.
inculcator in·cul'ca'tor n.
- [inkʌ'lkeit, –]
[動](他)((形式))〈知識・美徳などを〉（人・心に）（繰り返し説いて）教え込む, （根気よく）説き聞かせる((in, into, on, upon ...))；〈人・心に〉（知識・美徳などを）植えつける((with ...))
instill, ((英))-stil[in・still, ((英))-stil]
1 〈主義・感情などを〉徐々にしみ込ませる, （…に）注ぎ［教え］込む((in, into ...))
2 …を（…に）点滴する((into ...)).
［ラテン語instillāre（in-中に＋stillāre1滴落とす＝1滴ずつ落とす）. △DISTILL, STILL］