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But while the kurazukuri may be the guidebook drawing card, visitors from the Kanto region are just as likely to associate the city with something more mundane: a vegetable. For many generations tourists have trekked to Kawagoe to sample its signature sweet potatoes.
drawing card 〔米〕 人気番組; 人気スター.
A feature or event that attracts a large audience.
For example, This Italian tenor is always a good drawing card.
Card in this idiom refers to a large poster containing an advertisement for something, often some sort of entertainment. [Late 1800s]
1. Gradually become unproductive, as in After two collections of short stories, his ability to write fiction dried up. Also see well's run dry.
2. Stop talking; also, cause to stop talking. For example, Dry up! You've said enough. [Slang; mid-1800s]
verb [T] -nn- INFORMAL
to criticize something severely:
The critics panned the film version of the novel.
- Informal. Severe criticism, especially a negative review: gave the film a pan.