Losing Hair, Gaining Followers
Hair-loss influencers on TikTok say they are destigmatizing a common insecurity. Critics say they are cashing in on a vulnerable audience.
cash in
phrasal verb of cash
- 1.INFORMALtake advantage of or exploit a situation."the breweries were cashing in on the rediscovered taste for real ales"
- 2.convert an insurance policy, savings account, or other investment into money."hundreds of savers cashed in their investments"
verb
- 1.describe or regard as worthy of disgrace or great disapproval."the institution was stigmatized as a last resort for the destitute"
- 2.mark with stigmata."Francis, stigmatized in fashion as his Lord"
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