lengths, go to great lengths to, dreary new cuveé, still wines, go to any length

Some Chinese students go to great lengths to impress American college admission officers. To strengthen his application, the father of one boy flew him in a private plane to Tibet, just for a day, so that he could make a video of him aiding poor minorities

Daily Mail

Smugglers will go to any lengths.

Woman arrested at JFK airport for smuggling half-pound of cocaine in her vagina

Shekira Thompson, a US citizen, has been charged with drug smuggling…

DAILYM.AI

I am constantly amazed at the extraordinarily expensive lengths the large champagne houses go to in order to promote their product. Hugely extravagant parties for the launch of the most dreary new cuveé, and deep-pocketed sponsorship of upmarket cultural and sporting events are par for the course in the make-believe world of Champagne.


The trouble is we drink so little of the stuff compared to still wine that we really don't remember what the different brands taste like. Consequently our purchasing decisions are based as much on image as what's in the bottle, hence the multimillion-dollar marketing campaigns. (Pommery, founded in 1858, is now owned by Vranken Pommery Monopole Group (VRKP.PA), which is based in Epernay, near Reims in France.)



length

An extreme to which a course of action is taken:they go to great lengths to avoid the press



length (TIME) Show phonetics
noun
1 [C] the amount of time something takes:
the length of a film/speech/play
He is unable to concentrate on his work for any length of time (= for anything more than a short time).

2 [C or U] the amount of writing in a book or document:
He's written books of various lengths on the subject.
All of your essays will be about the same length.

-length Show phonetics
suffix
of the stated amount of time:
a full-length movie (= one which has not been shortened)

Go to any length - Idioms by The Free Dictionary

idioms.thefreedictionary.com/go+to+any+length

Fig. to do whatever is necessary. (See also go to great lengths (to do something).) I'll goto any length to secure this contract. I want to get a college degree, but I ...

dreary

adj., -ri·er, -ri·est.

1. Dismal; bleak.
2. Boring; dull: dreary tasks.

[Middle English dreri, bloody, frightened, sad, from Old English drēorig, bloody, sad, from drēor, gore.]

drearily drea'ri·ly adv.
dreariness drea'ri·ness n.

cuveé
[koo-VAY] From the French cuve ("vat"), and referring to the "contents of a vat." In the champagne region of France, the word refers to a blended batch of wines. There, the large houses create their traditional house cuvées by blending several wines before the final sparkler is produced via méthode champenoise. A deluxe version is often referred to as cuvée speciale; a vin de cuvée is the wine from the first pressing. Outside Champagne, the term cuvée is also used for still wines (see wine), and may designate wines blended from different vineyards, or even different varieties.

still wine

A descriptor for wine that contains no carbon dioxide which would make it sparkling or effervescent.