In the end, retailers are recognizing they can get some good deals for customers. At Woodland Hills Wine Co., a wine merchant in Woodland Hills, Calif., the store's wine buyers cut back on inventory last year and are now buying wines selectively. Recently, for example, they negotiated with a distributor "sitting on a boatload" of a well-regarded Argentine wine, Achaval-Ferrer Quimera 2006, and offered it to customers for $29 a bottle, down from $40 previously, says wine buyer Kaj Stromer. "We probably sold two pallets worth of wine in a week," he says, "so people are responding as long as they know they are getting a bargain."
Definition
boat Show phoneticsnoun [C]1 a small vehicle for travelling on water:a rowing/sailing boata fishing boatWe took turns to row the boat up the river.2 INFORMAL a ship:Are you travelling by boat or by air?I'm taking the boat from Dover to Calais.boating Show phoneticsnoun [U]We decided to go boating on the lake.a boating accidentboatload Show phoneticsnoun [C]1 the number of people or the amount of something that can be transported by a boat:a boatload of refugees/tourists2 INFORMAL a large amount:They made boatloads of money from that project.
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