2009年2月19日 星期四

creative director, aspects

長期以來﹐包括《貿易相關知識產權協議》(Agreement on Trade Related Aspects of Intellectual Property)在內的國際公約就承認政府在專利持有人不讓新產品進入公共領域而公眾又有迫切需求的情況下發放強制許可的權利﹐例如當爆發一種流行性疾病時﹐某項能治癒這種病的專利之前很久就頒發了﹐但專利持有人拒絕銷售這種產品。雖然《貿易相關知識產權協議》中的這項保護措施被弱化了﹐但這仍是一個基本規則。


ASPECTS (側面 )漏譯

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aspect (FEATURE) Show phonetics
noun [C]
one part of a situation, problem, subject, etc:
Which aspects of the job do you most enjoy?
His illness affects almost every aspect of his life.
That's the most worrying aspect of the situation.
Lighting is a vitally important aspect of film-making.
Have you thought about the problem from every aspect?

as・pect


━━ n. 一側面, 様相; 光景; 顔つき; 【文法】(動詞の)相; 方向, 向き; 【占星】星位.
aspect ratio 【コンピュータ】(モニタ画面やグラフィックスの)縦横比.
as・pec・tu・al ━━ a.

【創意指導】
解釋 廣告公司中負責針對廣告案提出創意部門的領導者。為英語creative director的義譯。簡稱為CD。創意
creative director
A creative director is a position usually found within the advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. The job entails overseeing the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image they wish to promote for their company or product. The main aspects of this role are to interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from everyone involved in the creative process. Creative directors normally oversee creative service agencies or departments within a corporation. In advertising agencies, this consists of copywriters and art directors. In media design firms, the team can include graphic designers and computer programmers...
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現在台灣很平長的【創意】(表現出新意與巧思。如:這種別出心裁的設計頗有創意。)說法,可能是從日本借來的。

い 創意
originality; an original idea.
・~に富む 〔形〕 original; creative.

そうい さう― 1 【創意】
これまでだれも考えつかなかった考え。新しい思いつき。
「―工夫」「―に満ちた作品」


三省堂提供「EXCEED 和英辞典」より凡例はこちら
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