spot (PART OF A SHOW)
noun [C]
a short length of time in a show which is given to a particular performer:
She's doing a regular five-minute spot on his show.
(from Cambridge Advanced Learner's Dictionary)
Spotlight
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the No. 3 spot
我們舉諸如Acer 躋身個人電腦第三大之用法
A position or an item in an ordered arrangement.
WSJ例:
The deal, announced Monday, will put Taiwan-based Acer firmly in the No. 3 spot in global PC market share by unit shipments, supplanting Lenovo Group Ltd., which itself vaulted into the global top tier two years ago by purchasing the PC operations of International Business Machines Corp.
Taiwan-based Acer 另外用法為 Taiwan's Acer
1 則留言:
Q & A with Stuart Elliott
Q: [Reader]
You have got to do a column on the irritation factor of the American Express commercials with John McEnroe that played, it seemed, every single changeover throughout the United States Open. The same ad, again and again and...
A: [Stuart Elliott]
I submitted your plaintive comment, dear reader, to Judy Tenzer, a spokeswoman for the American Express Company.
"We aired just the John McEnroe spot during the first week of the Open for maximum impact," she replied in an e-mail message.
"In our media buys we look to pair relevant talent and creative with relevant content," Ms. Tenzer wrote. "Clearly, McEnroe is relevant to the U.S. Open."
The commercial appeared in two lengths, 15 seconds and 30 seconds. There was also related material, called "The Art of the Dispute with John McEnroe," on a section of the American Express Web site (americanexpress.com/tennis).
The McEnroe spot was not the only one from American Express to appear during the Open, Ms. Tenzer said, as the company began showing a commercial with Tina Fey of "30 Rock" during the tennis coverage. The Fey spot is also running in other types of TV shows.
While I can certainly understand the desire of American Express to get the most out of its commercial with Mr. McEnroe, I agree with the reader that the spot, hilarious as it was, appeared far too often. Sometimes I think no one at creative or media agencies consider the wear-out factor of running a commercial - clever and compelling as it may be - over and over and over and over.
Perhaps agency executives could be locked in a room with a TV set and serve as the guinea pigs for plans to run the same spot numerous times in a short period.
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