Beyond its numbers, the Eras Tour has been a mega-event that elevated the already-super-famous Swift to a new level, making her an epochal symbol of cultural saturation on the level of the Beatles in the 1960s or Michael Jackson in his ’80s prime.

 “Beyond its numbers, the Eras Tour has been a mega-event that elevated the already-super-famous Swift to a new level, making her an epochal symbol of cultural saturation on the level of the Beatles in the 1960s or Michael Jackson in his ’80s prime. Swift’s every onstage utterance, outfit swap or offstage sighting was thoroughly documented, on social media and in the mainstream press, with news outlets big and small rushing to capture Swifties’ clicks. Online, fans tracked every tweak to the three-hour-plus set lists.” — The New York Times