beefed-up bags, bag (OBTAIN)

Italian mafia drama 'Gomorra' bags European Film Awards

The Italian mafia drama "Gomorra" has dominated the European Film Awards, winning five prizes including best film, best director and best actor at a ceremony in Copenhagen. Based on a book by Roberto Saviano, who has lived under police protection for two years because of death threats from gangsters, the film depicts organised crime in Naples. It also won the Grand Prix at Cannes this year.

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bag (OBTAIN) Show phonetics
verb [T] -gg- INFORMAL 囊括
to get something before other people have a chance to take it:
[+ two objects] Bag us some decent seats/Bag some decent seats for us if you get there first, won't you?
See also bags.



beef sth up phrasal verb [M] INFORMAL
to make something stronger or more important:
We need to find some new players to beef up the team.
The company has plans to beef up its production.
Your report on the new car park is fine, but why don't you beef it up a bit with some figures?

For Bloomingdale’s and Bergdorf, the redesigns may be costly, but missing out on free advertising from beefed-up bags could prove even costlier. Jenny Fenig, a 30-year-old event producer in Manhattan, has reused the same Lululemon shopping bag to shuttle gym clothes around the city for three months.

Never Mind What’s in Them, Bags Are the Fashion

Hiroko Masuike for The New York Times

Retailers are giving shopping bags a makeover, turning consumers into walking ads. At left, Lord & Taylor bags; center, a bag from Lululemon Athletica; at right, the Scoop bag.

“I love this bag,” she said. “It’s become an extension of my purse.”