baiju, firewater, sorghum, its initiative to boost margins by cutting out middlemen

China’s flagging economy is causing people to drown their sorrows. That’s fine by Kweichow Moutai , the country’s largest maker of baijiu, the national firewater. The $332 billion distiller reported a 24% net profit jump in the first quarter as sales touched 33 billion yuan ($5 billion). It’s an historical record, per Refinitiv data, accompanied by solid progress on its initiative to boost margins by cutting out middlemen. Direct sales contributed a third of revenue, twice as much as a year earlier.




Each year drinkers in China spend about three times more on baijiu than they do on beer and roughly 15 times more than on wine
ECONOMIST.COM

Can baijiu, China’s sorghum firewater, go global?







In 2007, it bought a 55 per cent stake in Wenjun, a brand of baiju – a clear grain spirit popular in China – in an attempt to transform the image of the drink away from cut-price firewater to a luxury brand.
該集團在2007年就購入了中國白酒生產公司文君55%的股權，意圖改變該品牌“低價烈酒”的形象，把它打造成一個高端品牌。白酒是一種穀物酒，在中國極其流行。


sorghum

跳至導覽跳至搜尋

高粱
保護狀況
未予評估（IUCN 3.1）
科學分類
界：	植物界 Plantae
演化支：	被子植物 Angiosperms
演化支：	單子葉植物 Monocots
演化支：	鴨跖草類植物 Commelinids
目：	禾本目 Poales
科：	禾本科 Poaceae
屬：	高粱屬 Sorghum
種：	高粱 S.
二名法
Sorghum  (L.) Moench

高粱

每100 g（3.5 oz）食物營養值
熱量	1,418 kJ（339 kcal）
醣類	74.63 g
膳食纖維	6.3 g
脂肪	3.30 g
蛋白質	11.30 g
單位 μg = 微克 · mg = 毫克 IU = 藥學國際單位
參照美國標準的相對百分比 成人每日的膳食營養素參考攝取量（RDI）

高粱（學名：Sorghum bicolor）又名二色高粱、蜀黍^[1]，禾本科，一年生高大草本植物，喜溫、抗旱、耐澇，種子有紅、白、褐各種顏色，有粘性變種。原產於非洲，用世界不同地區的高粱品種間的基因遺傳距離大致推算，高粱從印度傳入中國的時間約在950年前的遼宋西夏時期^[2]。

firewater

strong liquor.

Beaches and the ‘body beautiful’, samba and beer, football and the local firewater called cachaca are a way of life here.