2016年6月18日 星期六

nectar, electrolyte, flask, coke out,

Every serious cyclist worth his or her electrolytes carries around a list of dream rides. Here’s one cycling addict’s. From The Economist’s 1843 magazine

From Arizona to the Alps, the roads that no rider should miss
ECON.ST


“Music, arrow to pierce all barriers. Music, the great equalizer. Music, invader of centuries. Nectar of demons, whiskey flask of God.” 
― Carolina De Robertis, The Gods of Tango




Chu, a musical virtuoso with aspirations to play professionally, added that the thought of playing to empty concert halls has made her consider giving up and coking out on Wall Street.

TOP STORY
Coke Offers to Acquire
China's Huiyuan Juice
Deal for $2.4 Billion
Part of Bid to Grow
Outside Soft Drinks
By BETSY MCKAY
Coca-Cola Co. said it has offered to acquire a Chinese maker of juices and nectars for about $2.4 billion, the second-largest acquisition in the Atlanta company's history.
PepsiCo Inc. sued Coca-Cola Co. Monday, claiming that Coke is running advertisements for Powerade ION 4 sports drinks that misrepresent the effectiveness of Pepsi's Gatorade.

The ads cited in the lawsuit, filed in U.S. District Court in New York by a Pepsi unit, are currently running in print, on billboards, in store displays and on a relaunched Web site. They say that Gatorade, which holds about an 80% share of the U.S. sports-drink market, is 'missing' two key electrolytes, calcium and magnesium.

Pepsi's lawsuit claims Powerade ION4's own levels of those electrolytes represent less than 0.5% of the recommended dietary intake for adults, and there is no evidence that they improve the beverage.

In its complaint, Pepsi claims Coke's advertising harms Gatorade's 44-year-old brand, especially as the image of a half-bottle of Gatorade labeled 'incomplete' is juxtaposed with a 'beauty shot' of Powerade ION4.

'The truth is scientists say there is no evidence that Powerade ION4 is a more complete sports drink than Gatorade,' a Pepsi spokesman said.

Pepsi asked that the ads stop immediately, especially as 'the biggest selling season for sports drinks is beginning.'

Coke said the company stands behind its product and is 'prepared to defend the role that Powerade plays in hydrating consumers.'

Pepsi and Coke have routinely challenged each other in court. In 2006, Pepsi sued Coke over its television ads for Powerade Option, a low-calorie sports drink. Coke settled out of court. In 2007, a federal judge dismissed a Coke lawsuit that charged Pepsi with patent infringement on a collapsible bag that dispenses syrup for fountain sodas.

Valerie Bauerlein


electrolyte━━ n. 電解液; 電解質.

electrolyte 

Pronunciation: /ɪˈlɛktrəlʌɪt/ 

NOUN

1A liquid or gel which contains ions and can be decomposed by electrolysis, e.g. that present in a battery.
2(electrolytesPhysiology The ionized or ionizable constituents of a living cell, blood, or other organic matter.

Origin

Mid 19th century: from electro- + Greek lutos 'released' (from luein 'loosen').

nectar

(nĕk'tər) n.
  1. A sweet liquid secreted by flowers of various plants, consumed by pollinators, such as hummingbirds and insects, and gathered by bees for making honey.
  2. Greek & Roman Mythology. The drink of the gods.
  3. A delicious or invigorating drink.
[Latin, from Greek nektar, drink of the gods.]

NOUN

[MASS NOUN]
1sugary fluid secreted within flowers to encourage pollination by insects and other animals, collected by bees to make into honey.

2(In Greek and Roman mythology) the drink of the gods.
2.1delicious drink:the cold pint at the pub was nectar
2.2North American A thick fruit juice.


flask 

Pronunciation: /flɑːsk/ 


NOUN

1container for liquids, in particular:
1.1A narrow-necked glass container, typically conical or spherical, used in a laboratory to hold reagents or samples.
1.2A narrow-necked bulbous glass container, typically with a covering of wickerwork, for storing wine or oil.
1.5The contents of a flask:flask of coffee
2An extremely strong lead-lined container for transporting or storing radioactive nuclear waste.
3historical short for powder flask.

coke


noun
1.
verb (used with object)
2.
to affect with a narcotic drug, especially with cocaine (usually followedby up or out).



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