positioning, neighbouring

Wikipedia article "Positioning (marketing)".Although there are different definitions of Positioning, probably the most common is: "A product's position is how potential buyers see the product", and is expressed relative to the position of competitors.


Amazon's Web Services unit, which delivers online services to small businesses, has been gaining popularity. The unit is part of Amazon's effort to position itself as more of a technology company.


neighbour
noun [C]
1 UK (US neighbor) someone who lives very near to you:
Some of the neighbours have complained about the noise from our party.
Have you met Pat, my next-door neighbour?

2 A country's neighbour is one that is next to it:
The relationship between Scotland and its southern neighbour has not always been peaceful.

neighbourhood UK, US neighborhood 
noun [C]
the area of a town that surrounds someone's home, or the people who live in this area:
There were lots of kids in my neighbourhood when I was growing up.
They live in a wealthy/poor/friendly neighbourhood.
I wouldn't like to live in the neighbourhood of (= in the area around) an airport.

neighbouring UK, US neighboring
adjective [before noun]
Neighbouring places are next to or near each other:
neighbouring countries/states
She married a man from the neighbouring village.
(Slovenia Steps into European Spotlight

When Slovenia takes over the European Union presidency on Jan. 1, 2008, it will focus on issues close to home: Kosovo's independence and the efforts of neighboring Balkan countries to join the bloc.)

neighbourly UK, US neighborly adjective

It was very neighbourly of you to do her shopping for her.

neighbourliness UK, US neighborliness 
noun [U]


position (PLACE) Show phonetics
noun
1 [C] the place where something or someone is, often in relation to other things:
Well, I've found our position on the map if you want to see where we are.
You've moved the furniture around - the sofa is in a different position.
I didn't know you played hockey - what position (= place or job in the team) do you play?

2 [C or U] the place where people are sent in order to carry out a course of action:
The troops took up their battle positions at the front line.
As soon as his officers were in position/had moved into position, the police commander walked up the path towards the house.

position Show phonetics
verb [T usually + adverb or preposition]
to put something or someone in a particular place:
The army had been positioned to the north and east of the city.
[R] When it came to seating people for dinner, I positioned myself as far away from him as possible.

positional Show phonetics
adjective
relating to position, especially in sports:
The Brazilian side had made eight changes, six of them positional.

(from Cambridge Advanced Learner's Dictionary)