'Wow' Factor

Nokia Takes 'Wow' Factor to Shanghai
Nokia opened its seventh full-service retail store world-wide in China, now the mobile-phone maker's largest market for multimedia devices. (wsj)

wow
A dazzling, often sudden instance of success: hit, sleeper. Informalsmash, smash hit, ten-strike. Slangboff, boffo, boffola. Seethrive/fail/exist.

wow (SUCCESS) Show phonetics
noun [S] INFORMAL
a person or thing that is very successful, attractive or pleasant:
He's not particularly good-looking, but he's a real wow with the girls in his class.

wow Show phonetics
verb [T] INFORMAL
to impress and excite someone greatly:
The movie wowed audiences throughout the States with its amazing special effects.




wow¹ (wou) Informal.
interj.

Used to express wonder, amazement, or great pleasure.

n.

An outstanding success.

tr.v., wowed, wow·ing, wows.

To have a strong, usually pleasurable effect on: a performance that wowed the audience.