2015年11月11日 星期三

shrewd, deeply, runaway, every inch of sth/somewhere›

3. on Page 23:
"Even Freud, with his shrewd eye for human folly, often fell into this trap, notably in his doctrine of instinct. But this is surely ... "



IT WAS at a dinner party in 1856 that Florence Nightingale met William Farr. The Lady of the Lamp was already famous for nursing British soldiers wounded in the Crimea; Farr, the Compiler of Abstracts in the General Registry Office, was widely recognised as an innovative statistician. Both cared deeply about improving the world through sanitation; both understood the importance of meticulous records in providing the evidence needed to bring about change.


不管實際上喝到的是可口可樂或百事可樂,許多人對標示為可口可樂的可樂有強烈偏好,而且海馬迴(hippocampus)與中腦(midbrain)對可口可樂的紅色標幟產生強烈的反應,對百事可樂的藍色標幟則否。可見商品標幟對人的情緒及決策的影響力超乎我們的想像。難怪Montague說:「廣告是非常生物性的遊戲」(Advertising is a deeply biological game)。
〈可口可樂大戰百事可樂──淺談神經經濟學〉




Many of his models became superstars; Naomi Campbell was a notable Versace runway favorite.


runaway Show phonetics
noun [C]
We're searching for a couple of runaways from the young offenders' institution.

(from Cambridge Advanced Learner's Dictionary)

電池被充電時,陰極鋰離子移到陽極。當電池耗過時,離子移回陰極來提供能量。在被充電狀態時,陰極的離子大多離開,它是高度不穩定的。如果一有火花,陰極的溫度可能超出275 度。 那足夠熱而導致陰極分解並釋放氧氣。電池火勢一發,會造成科學家稱為"熱量不可收拾。"在由Dell 召回索尼電池的情況,在製造業期間受金屬微粒污染電的解質導致了火花。

That is hot enough to cause the cathode to decompose and release oxygen. A fire starts, and as heat builds the battery begins what scientists call a "thermal runaway." In the case of the Sony-made batteries recalled by Dell, a microscopic metal particle that contaminated the electrolyte during manufacturing caused the spark.



Former West German Chancellor Helmut Schmidt attends a celebration hosted by Die Zeit newspaper on the occasion of Schmidt's 95th birthday at the Thalia theater on January 19, 2014 in Hamburg, Germany©Getty

Former German chancellor with a straight-talking political style was every inch the world statesman




every inch of sth/somewhere› 
completely; in every way. (Usually strengthening a following adjective.) Mary is every inch the schoolteacher. Her father is every inch agentleman.


runaway Show phonetics
adjective
out of control or escaped from somewhere:
A runaway bus/horse caused chaos on the streets.
a runaway child sleeping on the streets
FIGURATIVE Her first novel's runaway (= surprisingly big) success came as a great surprise.





deeply
adv.
1. At or to a great depth; far below the surface; as, to sink deeply.
2. Profoundly; thoroughly; not superficially; in a high degree; intensely; as, deeply skilled in ethics.
He had deeply offended both his nobles and people.
Bacon.
He sighed deeply in his spirit.
Mark viii. 12.
3. Very; with a tendency to darkness of color.
The deeply red juice of buckthorn berries.
Boyle.
4. Gravely; with low or deep tone; as, a deeply toned instrument.
5. With profound skill; with art or intricacy; as, a deeply laid plot or intrigue.
shrewd Show phonetics
adjective APPROVING
possessing or based on a clear understanding and good judgment of a situation, resulting in an advantage:
[+ to infinitive] He was shrewd enough not to take the job when there was the possibility of getting a better one a few months later.
She is a shrewd politician who wants to avoid offending the electorate unnecessarily.
It was a shrewd move to buy your house just before property prices started to rise.

shrewdly Show phonetics
adverb APPROVING
She shrewdly predicted the stock market crash.

shrewdness Show phonetics
noun [U] APPROVING

shrewd



--> ━━ a. 抜け目のない; きびしい, 明敏な; (風が)激しい.
shrewd・ly ━━ ad.
shrewd・ness ━━ n.

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