2008年9月3日 星期三

"must be", "must-have"

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Kano
模式(Kano Method Kano Model): 魅力的品質、 應該具備的品質(日文:当たり前品質;英文:"must be quality" );魅力的品質創造等等....

中原大學頒贈 狩野紀昭教授榮譽工學博士學位 典禮 / 粗初見Bill Scherkenbach



The Kano model is a theory of product development developed in the 80's by Professor Noriaki Kano which classifies customer preferences into five categories:

  • Attractive
  • One-Dimensional
  • Must-Be
  • Indifferent
  • Reverse

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