cleats ,personalized, customized, localize

日本超商便當客製化、在地化


L.L. Bean Recalls Ice Cleats Used During Winter Weather Due to Fall Hazard (http://www.cpsc.gov/cpscpub/prerel/prhtml09/09114.html)



Personalization works, and several companies are working on ways to make it work better. Microsoft recently filed a patent application that would use offline data such as credit-card transactions, estimated physical location (from cell-phone towers), and TV viewing habits to serve you a customized ad the next time you go online. The fact that you bought cleats for your kids this morning, went to a high school football game in the afternoon, and turned on ESPN when you got home would conceivably trigger a personalized sports ad on your cell phone.

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customize, UK USUALLY customise Show phonetics
verb [T]
to make or change something according to the buyer's or user's needs

customized, UK USUALLY customised Show phonetics
adjective
The company specializes in customized computer systems.



local Show phonetics
noun [C]
a person who lives in the particular small area which you are talking about:
The café is popular with both locals and visitors.

localize, UK USUALLY localise Show phonetics
verb [T]
1 to limit something to a particular area:
SPECIALIZED Gravity has localized the swelling to the foot and ankle.

2 FORMAL to find the position of something:
Electricians worked through the night to localize the faulty switches.

localized, UK USUALLY localised Show phonetics
adjective
happening or limited to a particular area:
localized flooding

1. Restricted to a particular place.
2. Medicine. Restricted or limited to a specific body part or region: localized pain and numbness.

personalize, UK USUALLY personalise Show phonetics
verb [T]
1 If you personalize an object, you change it or add to it so that it is obvious that it belongs to or comes from you:
The computer allows you to personalize standard letters by adding a greeting to each one.
She had done little to personalize her room, except hang a few posters on the walls.

2 to make something suitable for the needs of a particular person:
She hired a trainer to create a personalized exercise schedule to get her into shape.

3 If you personalize a subject, you make people feel more emotionally involved in it by giving examples about real people:
By telling people about her accident, she personalizes the numbing figure of road accidents that happen every year.

4 DISAPPROVING If you personalize an argument or discussion, you start to criticize someone's bad qualities instead of discussing the facts.

personalized, UK USUALLY personalised Show phonetics
adjective
describes an object that has someone's name on it, or that has been made for a particular person:
His car has a personalized number plate - TJ 1.

cleat

(klēt)
n.

1. A strip of wood or iron used to strengthen or support the surface to which it is attached.
2. 1. A projecting piece of metal or hard rubber attached to the underside of a shoe to provide traction.
   2. cleats A pair of shoes with such projections on the soles.
3. A piece of metal or wood having projecting arms or ends on which a rope can be wound or secured.
4. A wedge-shaped piece of material, such as wood, that is fastened onto something, such as a spar, to act as a support or prevent slippage.
5. A spurlike device used in gripping a tree or pole in climbing.

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tr.v., cleat·ed, cleat·ing, cleats.

To supply, support, secure, or strengthen with a cleat.

[Middle English clete, from Old English *clēat, lump, wedge.]

━━ n. くさび, （くつ底の）滑り止め; 【船】（耳形）くさび索止め; （pl.） 滑り止め付運動靴, スパイクシューズ.
━━ vt. cleatで止める.