The run-up to tonight's gala, sophistication, uses wit and sophisticated to make magazine marketing look easy

Magazine marketing is hard—but The Economist uses wit and sophisticated to make it look easy. Learn how they did it, and lessons for your brand.

The Economist Markets to the Sophisticated - The New York ...
https://www.nytimes.com › ... › Media
2010/08/08 — The Economist, a bible of world news with a heavy dose of business, seeks readers who see themselves moving up in the world. ... The Economist Tends Its Sophisticate Garden. Paul Rossi of The Economist says it defines its ...

Tech firms are betting that future electric vehicles will compete not so much on the “eye appeal” of their hardware as on the sophistication of their software


Lights - Camera - Action!
Print ads couldn't say it all. The store had to be experienced. So Bloomingdale's became the stage for gala events and fashion shows, including "Woman Of The Year, 1947." With music, lighting and sophistication, it was retailing as theater. Surviving the Drama of the Twitter Awards
The run-up to tonight's gala Shorty awards ceremony for best Twitterers has been marred by feuds and accusations of vote fraud, with one defiant contestant denouncing it as a "high school popularity contest."

WordNet: sophisticate

The noun has one meaning:

Meaning #1: a worldly-wise person Synonym: man of the world

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The verb sophisticate has 4 meanings:

Meaning #1: make less natural or innocent

Meaning #2: practice sophistry; change the meaning of or be vague about in order to mislead or deceive Synonyms: twist, twist around, pervert, convolute

Meaning #3: alter and make impure, as with the intention to deceive Synonyms: doctor, doctor up

Meaning #4: make more complex or refined

run-up 

 noun 1 [C] In some sports, a run-up is a period or distance of running that you do in order to be going fast enough to perform a particular action: The longer and faster your run-up is, the higher you can jump. 2 [S] MAINLY UK the final period of time before an important event: Everyone is very busy during the run-up to publication. gala (CELEBRATION) Show phonetics noun [C] a special public occasion at which there is a lot of entertainment, usually in the form of a variety of performances: There will be many stars performing in the Royal Ballet's Gala Night, held in aid of children's charities.