2009年4月7日 星期二

don't touch, the Midas touch



The rules are set in stone, and so the eagerly watching British media sputtered when the First Lady of the United States, Michelle Obama, briefly put her hand on the back of Queen Elizabeth II as the two chatted at a reception. Etiquette is quite stern about this ("Whatever you do, don't touch the Queen!").


10. Want to Save Some Money? Shop Without Touching

By Sean Gregory

New research shows that people who touch merchandise while shopping are willing to pay more to have it



Midas
Show phonetics
noun
the Midas touch If someone has the Midas touch, they are financially successful in everything they do.

紐約時報例:
Billionaire investor Edward S. Lampert, long thought by many to have a midas touch when it came to bargain hunting, seems to have recast himself in the role of the underdog in the wake of Sears Holding's dismal third-quarter earnings report.

(bargain (LOW PRICE) Show phonetics
noun [C]
something on sale at a lower price than its true value:
This coat was half-price - a real bargain.
The airline regularly offers last-minute bookings at bargain prices.
The sales had started and the bargain hunters (= people looking for things at a low price) were out in force.


underdog Show phonetics
noun
1 the underdog a person or group of people with less power, money, etc. than the rest of society:
As a politician, her sympathy was always for the underdog in society.

2 [C usually singular] in a competition, the person or team considered to be the weakest and the least likely to win)

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