在研究人員看來，如果想要徹底根除科學領域更廣泛的不平等現象，各界就必須直面並理解這種猶豫不決的心理，以及輕微的、可能出自潛意 識且毫無根據的反數理學科情緒(quantipathy)。充足的證據已經駁斥了那種認為女性大腦根本不能進行空間思維，量子飛躍和數學題運算的觀點。在世界範圍內，女孩的數 學平均成績與男孩大體一致，並無優劣之別。
As researchers see it, that reluctance, that slight and possibly subliminal case of unfounded quantipathy, must be confronted and understood if the wider inequities in science are to be rooted out for good. Ample evidence refutes the notion that female brains just can’t rotate the object, leap the quantum, do the math. Worldwide, girls’ average math scores are on a par with those of boys.
Psychologists say that “priming” people in this way is not some form of hypnotism, or even subliminal seduction; rather, it’s a demonstration of how everyday sights, smells and sounds can selectively activate goals or motives that people already have.
Priming the Unconscious
The idea of subliminal influence has a mixed reputation among scientists because of a history of advertising hype and apparent fraud. In 1957, an ad man named James Vicary claimed to have increased sales of Coca-Cola and popcorn at a movie theater in Fort Lee, N.J., by secretly flashing the words “Eat popcorn” and “Drink Coke” during the film, too quickly to be consciously noticed. But advertisers and regulators doubted his story from the beginning, and in a 1962 interview, Mr. Vicary acknowledged that he had trumped up the findings to gain attention for his business.
Later studies of products promising subliminal improvement, for things like memory and self-esteem, found no effect.
Who’s Minding the Mind?