up-close. briefcase, doing the purchasing

Up close and personalised

What is the difference between a briefcase you keep forever and one that lasts a year or so? The answer could be as simple as a word. But not just any word: one chosen by the person doing the purchasing.

up-close
(ŭp'klōs')
adj.

1. Being at very close range: provided up-close views of rare fish.
2. Exhibiting or providing detailed information or firsthand knowledge: "up-close glimpses of the big money, big deals, and big decisions of America's entrepreneurial giants" (Harvard Business Review).

up close up' close' adv.