toothsome, come-hither, extraneous

Campaign Spotlight

Beach Boys, and Girls, Volley for Attention

By STUART ELLIOTT

Sex sells, the saying goes, and in hard times, it seems that hard bodies turn up more often in advertising.

When each ad dollar has to do the work of two or three, models often become more toothsome and headlines may take on a more come-hither tone. Still, marketers must be careful not to offend, weighing whether consumers will deem sex appropriate and appealing or extraneous or exploitive.

One way the public says yea or nay is based on what the ads are selling. Using sex to peddle fragrances or designer clothing is usually considered acceptable. For packaged goods or fast food, well, that’s another story.

Definition

extraneous Hide phonetics
adjective
not directly connected with or related to something:
extraneous information
These questions are extraneous to the issue being discussed.

adj.

1. Not constituting a vital element or part.
2. Inessential or unrelated to the topic or matter at hand; irrelevant. See synonyms at irrelevant.
3. Coming from the outside: extraneous interference.

[From Latin extrāneus, from extrā, outside. See extra–.]

extraneously ex·tra'ne·ous·ly adv.
extraneousness ex·tra'ne·ous·ness n.

• 1. 外部｛がいぶ｝からの、外来｛がいらい｝の、異質｛いしつ｝の
• 2. 無関係｛むかんけい｝な、無縁｛むえん｝の

「extraneous」を使った用例

• extraneous carbon
• 外来炭素｛がいらい たんそ｝◆試料としての炭素ではなく、実験などの過程で混入した炭素
• extraneous character in a story
• 話の本筋｛ほんすじ｝に関係｛かんけい｝ない登場人物｛とうじょう じんぶつ｝
• extraneous conductive part
• 系統外導電性部分｛けいとうがい どうでんせい ぶぶん｝
• extraneous cost
• 付加費用｛ふか ひよう｝
• extraneous data
• 関係｛かんけい｝のないデータ

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come-hither Hide phonetics
adjective [before noun] OLD-FASHIONED INFORMAL
describes a way of looking at someone that shows you are sexually interested in them:
come-hither eyes

toothsome Hide phonetics
adjective
(especially of food) attractive or pleasant