prime time adverts, ads, true to form/type, suspiration, suspire, giveaway susceptibilities. Pennsylvania sues Elon Musk over his $1m-a-day giveaway to voters.

Pennsylvania sues Elon Musk over his $1m-a-day giveaway to voters.


He has his supporters. The Christian Party, a right-wing political party whose policies focus mostly on moral issues, is joining the advert battle by displaying posters on at least 50 buses, though it is not working directly with Larlham's group.



Although the atheist posters were taken down when the campaign ended on Feb. 1, this modern-day Crusade being waged on London's transport system isn't over yet. The atheist bus organizers say they are regrouping and will launch another campaign in April, knowing that Christian groups are likely to respond in turn. "I don't object at all to the Christian ads that are going up, especially if they make people think," Dawkins says. "If more people think for themselves, we'll have fewer religious people."


Daily Highlights Wednesday, August 8, 2007

Spotlight






Odie, Eager but Dumb
Source


Happy 29th birthday to Odie, the yellow beagle who has spent much of his existence being kicked off the table or otherwise mistreated by his vastly cleverer housemate, Garfield. Odie's innocent goodheartedness is the canine counterpoint to Garfield's feline manipulativeness. On rare occasions the dog gets his own back, chiefly by startling Garfield at mealtime so that he falls face-down into his food bowl. Odie, nonverbal and drooling, also epitomizes the dumb younger sibling who seems to be wearing a perpetual "Pick on me!" sign. True to form, Garfield sees the role of Odie-tormentor as exclusively his: "Hey, nobody gets to mistreat my dog like that except me!"




Sit down; I'll make us some coffee and some suspirations.




.

[L. suspiratio. See Suspire.]
The act of sighing, or fetching a long and deep breath; a deep respiration; a sigh.


Windy suspiration of forced breath.

Shak.










Japan Tobacco Recalling 40,000 Giveaway Ashtrays




Tokyo, June 23, 2008 (Jiji Press) - Japan Tobacco Inc. <2914> said Monday it will recall some 40,000 giveaway ashtrays it distributed in northern, western and southwestern Japan regions as they may be susceptible to heat damage from burning cigarettes.

Subject to the recall are ashtrays that the company distributed from May at 2,700 convenience stores of Lawson Inc. <2651> in Hokkaido and other 20 prefectures in the Tohoku, Chugoku, Shikoku and Kyushu regions.

Although the attached instructions warn users to extinguish cigarettes completely before disposal, the company decided to make the voluntary recall after two reports of the ashtrays losing shape and warping due to heat from cigarettes, it said.




By Jiji Press, (c) Jiji Press



Copyright © 2008 JCN. All rights reserved. A division of Japan Corporate News Network KK.





susceptible (INFLUENCED)
Adjective
1 easily influenced or harmed by something:
She isn't very susceptible to flattery.
These plants are particularly susceptible to frost.
Among particularly susceptible children, the disease can develop very fast.

2 describes someone who is easily emotionally influenced:
They persuade susceptible teenagers to part with their money.

susceptibility
noun [U]
when someone or something is easily influenced, harmed or infected

susceptibilities
plural noun FORMAL
the feelings someone has which are likely to be hurt:
I didn't mean to offend/upset/hurt your susceptibilities.


sus・cep・ti・ble

━━ a. 多感な, 感じやすい; 動かされやすい, …を受けやすい ((to)); …を許す, 余地がある ((of)); …ができる ((of)).

sus・cep・ti・bil・i・ty　━━ n. 感受性 ((to)); （pl.） 感情; 【電気】電気感受率.

sus・cep・ti・bly　━━ ad.


give sth away (FREE) phrasal verb [M]
to give something to someone without asking for payment:
The shop is giving away a sample pack to every customer.
Nobody wants this type of heater anymore - I can't even give it away!

giveaway Show phonetics
noun [C]
something that is given free to a customer

giveaway Show phonetics
adjective [before noun]
describes a price that is very low:
The furniture shop's offering three-piece suites at giveaway prices.


give・away

━━ n., a. うっかり口をすべらすこと; 思わぬ証拠; 〔米話〕 試供品, サービス品, 賞品［賞金］のあたるラジオ・テレビ番組 （giveaway show [program]）; 捨て売りの.

at giveaway prices　ただ同然に.

⇒give



suspire

intr.v., -pired, -pir·ing, -pires.
To breathe: “And from that one intake of fire/All creatures still warmly suspire” (Robert Frost).
To sigh.



[Middle English suspiren, to sigh, from Old French, from Latin suspīrāre : sub-, from below; see sub– + spīrāre, to breathe.]


true to form/type

Someone who does something true to form or type behaves as other people would have expected from previous experience:

True to form, when it came to his turn to buy the drinks, he said he'd left his wallet at home.



prime time noun [U]

in television and radio broadcasting, the time when the largest number of people are watching or listening: 黃金時段

prime time TV

The interview will be broadcast during prime time. (from Cambridge Advanced Learner's Dictionary)


advert
1.
n. - 廣告

idioms:
advert break 插播廣告

2.
v. intr. - 注意, 言及, 留意






日本語 (Japanese)
v. - 注意を向ける, 軽く言及する
n. - 広告








A Phrase A Week





Sep 7 (2 days ago)







Prime time

Meaning

The time of day when the TV audience is at its largest.

Origin

We now associate the term 'prime time' with TV ratings and advertising, i.e. the prime slot for the placing of TV adverts. In that context it originated in the USA soon after WWII. For example, this piece from The Wall Street Journal, January 1947:


"Columbia Broadcasting System, for instance, has an unsold hour of prime time on Tuesday nights, beginning at 9:30."

A prior usage of 'prime time' had been coined many centuries earlier, to mean Spring or 'at the beginning' (of the day, of life etc.). It is likely to have been inherited into English from the French word for Spring - Printemps. Geoffrey Chaucer used the term in the late 14th century, in his translation of the French lyric poem The Romance of the Rose:


"Pryme temps full of frostes whit, And May devoide of al delit."

By the 16th century, the Anglicization to 'prime time' was complete, as in this example from Edward Hall's The Union of the Noble and Illustre Famelies of Lancastre and York, 1548:


"In ye pryme tyme of the yere he toke his iorney towardes Yorke." [In the Spring he took his journey to York]

Many European languages have a form of 'prime' meaning 'first/primary', for example, 'prime', in English/Dutch/German, 'prim', in Swedish/Danish/Icelandic, 'prima', in Spanish/Portuguese/Italian etc. These all stem from the Latin 'prima' (first hour).

In addition to the Chaucerian 'Spring', the Latin 'prima' was also the source of 'prime' as the name of the first of the canonical hours of prayer of the Catholic Church. This gave us a yet earlier meaning of 'prime time', i.e. 'early morning', the time when the first prayers were offered. Old English texts which include references to this 'prime' include The Rule of Saint Benedict, which dates from circa 530.


The Phrase A Week newsletter goes out to 57,000 subscribers (41,500 by e-mail, 15,500 by RSS feed).

The noun has one meaning:

Meaning #1: a public promotion of some product or service
Synonyms: ad, advertisement, advertizement, advertising, advertizing

The verb advert has 3 meanings:

Meaning #1: give heed (to)
Synonyms: attend, pay attention, hang, pay heed, give ear

Meaning #2: make a more or less disguised reference to
Synonyms: allude, touch

Meaning #3: make reference to

Synonyms: mention, bring up, cite, name, refer

















advert Show phonetics

noun [C] UK

advertisement, see at advertise:

an advert for the local radio station