2016年4月29日 星期五

pro bono, good morrow, contiguous, metonymy, contiguity

Campaign Spotlight


By STUART ELLIOTT
A foundation is seeking to gain attention in the crowded marketplace for pro bono advertising by devoting its first national campaign to dramatic depictions of the afflictions it seeks to comfort and cure.
The campaign, on behalf of the Christopher and Dana Reeve Foundation, also includes a makeover for the image of the organization. There is a new logo, evocative of a flame or torch, and a new slogan, “Today’s care. Tomorrow’s cure.”
The slogan, replacing “Go forward,” addresses the two principal goals of the foundation, which is named for the late actor Christopher Reeve and his late wife, Dana. One is to raise money to treat people who are living with spinal cord paralysis, as Mr. Reeve did from 1995 to 2004, and improve the quality of their lives.


The Works of Charles Lamb: To which are Prefixed His ...

https://books.google.com.tw/books?id=Xr3ZAAAAMAAJ
To which are Prefixed His Letters, and a Sketch of His Life Charles Lamb, Sir ... out of our old contiguous windows, in pump-famed Harecourt in the temple.

I am insensibly chatting to you as familiarly as when we used to exchange good-morrows out of our old contiguous windows, in pump-famed Hare- court in the  ..



metonymy

(mə-tŏn'ə-mēpronunciation

n.
pl. -mies. 轉喻
A figure of speech in which one word or phrase is substituted for another with which it is closely associated, as in the use of Washington for the United States government or of the sword for military power.Thus, “sweat” can mean “hard labor,” and “Capitol Hill” represents the U.S. Congress.
[Late Latin metōnymia, from Greek metōnumiā : meta-, meta- + onuma, name.]
metonymic met'o·nym'ic (mĕt'ə-nĭm'ĭk) or met'o·nym'i·cal adj.

A ~ BIOGRAPHY OF S. JOHNSON
metonymically met'o·nym'i·cal·ly adv.


metonymy [met‐on‐ĭmi], a figure of speech that replaces the name of one thing with the name of something else closely associated with it, e.g. the bottle for alcoholic drink, the press for journalism, skirt for woman, Mozart for Mozart's music, the Oval Office for the US presidency. A well‐known metonymic saying is the pen is mightier than the sword (i.e. writing is more powerful than warfare). A word used in such metonymic expressions is sometimes called a metonym [met‐ŏnim].
An important kind of metonymy is synecdoche, in which the name of a part is substituted for that of a whole (e.g. hand for worker), or vice versa.

Modern literary theory has often used ‘metonymy’ in a wider sense, todesignate the process of association by which metonymies are produced and understood: this involves establishing relationships of contiguity between two things, whereas metaphor establishes relationships of similarity between them.



WordNet: contiguity
Note: click on a word meaning below to see its connections and related words.
The noun has one meaning:
Meaning #1: the attribute of being so near as to be touching
Synonyms: adjacencycontiguousness

 con・tig・u・ous



  
━━ a. 隣接する ((to, with)); 引き続いた.

The metonym/metaphor distinction has been associated with the contrast between syntagm and paradigm. See also antonomasia.



Full Definition of CONTIGUOUS

1
:  being in actual contact :  touching along a boundary or at a point
2
of angles :  adjacent 2
3
:  next or near in time or sequence
4
:  touching or connected throughout in an unbroken sequence <contiguous row houses>
— con·tig·u·ous·ly adverb
— con·tig·u·ous·ness noun




good morrow

interjection

Definition of GOOD MORROW

archaic

pro bono

(prō bō') pronunciation

adj.

Done without compensation for the public good: a lawyer's pro bono work.
[Latin prō bonō (publicō), for the (public) good : prō, for + bonō, ablative of bonum, the good.]

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