2008年2月25日 星期一

fair trade

英國“公平貿易”產品銷售額激升

哥斯達黎加香蕉農
香蕉是最暢銷的公平貿易商品
鼓勵英國消費者通過消費幫助第三世界農民的“公平貿易基金會”組織透露,公平貿易產品銷售額去年有顯著增長。

據統計,2997年英國公平貿易產品的總銷售額達到4.93億英鎊,比前一年高81%。

分析顯示,去年所有公平貿易產品中最暢銷的是香蕉,僅這一個產品的銷售額就達到1.5億英鎊。

不過去年銷售額增長最顯著的則是棉花,全年銷售總額達到3500萬英鎊,增長幅度高達660%。

公平貿易產品的西方生產商在從第三世界購買原材料時必須保證給種植者提供公平的價格。

雖然公平貿易產品的價格與同類產品中非公平貿易的相比往往價格較高,但不少西方消費者仍然熱衷於支持這一運動。

fair trade (fâr'trād')

n. Trade that conforms to a fair-trade agreement.
fair-trade tr.v., -trad·ed, -trad·ing, -trades.
To sell (a commodity) at a price consistent with a fair-trade agreement.



Marketing Dictionary: fair trade

Term used in retailing that refers to an agreement between a manufacturer and retailers that the manufacturer's product be sold at or above an agreed-upon price. In many states, fair-trade agreements were incorporated into and enforceable by state laws. However, in 1975, Congress passed the Consumer Goods Pricing Act, which prohibits the use of resale price maintenance laws in interstate commerce. This act has worked to effectively eliminate fair-trade arrangements.

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