catch on, frozen pizza chefs, Price of Slice Keeps Dropping

Frozen pizza chefs eye lucrative Chinese and Indian markets

Frozen pizza sales helped Dr. Oetker get through 2010. The international
food producer wants to build up operations in China and India, but
logistics and social issues may keep frozen food from catching on there.

In Manhattan Pizza War, Price of Slice Keeps Dropping

By N. R. KLEINFIELD

In Midtown Manhattan, rival businesses have been cutting prices so low that the only people who seem to be profiting are their customers.

catch on

1. To understand; perceive.
2. To become popular: Skateboarding caught on quickly.