flavor, Coca-Cola/ Classic, Illegally Using GPS to gather confidential information,

China Accuses Coca-Cola of Illegally Using GPS

BEIJING—Authorities in China accused Coca-Cola Co. of illegally using the Global Positioning System to gather confidential information, the latest episode spotlighting the sensitivity surrounding data gathering in the country.

In London, a Taste of America

A look at three restaurants reaching across the Atlantic for flavor.

Spotlight:

Why did Coca-Cola get the new name, Coke Classic? It comes from the "if it ain't broke, don't fix it" rule. Coca-Cola was the leading soft drink when it started to lose market share to the sweeter-tasting Pepsi. A decision was made to change Coke's formula. It was to be just a small change, but would at the same time allow the company to freshen its look and ignite some marketing buzz. Twenty-five years ago today, New Coke appeared on the shelves. It was a marketing disaster. Even though many people actually liked the sweeter taste, a small but very vocal group loudly objected to the change. Three months later, the company re-released a version of the original flavor, under the name Coke Classic. New Coke (also called Coca-Cola II) was discontinued in most places by 2002, and "Coca-Cola" refers to the flagship soft drink.

flavor[fla・vor]

 

• レベル：大学入試程度
• 発音記号[fléivər]
• 
  

[名][U][C]

1 （独特の）味, 風味, 香味. ⇒TASTE[類語]

give flavor to food
食べ物に風味をつける

What flavor (of) ice cream do you have？
どんな風味のアイスクリームがありますか.

2 調味料, 香辛料, 薬味

an artificial flavor
人工調味料.

3 趣, 味わい, 持ち味, 特色

an autumn flavor
秋のけはい

catch the flavor of the original
その原書の味わいをつかむ.

4 [U]((古))芳香.

5 《物理学》フレイバー：クオークまたはレプトンを識別する内部量子数.

flavor of the month ［the week］

((米略式))今はやりのもの［こと］；時の人；一時的なもの, 一過性のもの.
▼アイスクリーム店の掲示「今月［今週］のおすすめ品」から.

━━[動](他)〈飲食物に〉（…で）味をつける((with ...))；〈生活・話などに〉趣を添える.

［中フランス語←後ラテン語flātor（悪臭）. -v-がはいったのはsavour（風味）の類推による］

fla・vor・less

[形] Quote:

"Without a Coca-Cola life is unthinkable." — Henry Miller, The Air-Conditioned Nightmare