matte,pert, Russ, for that matter

'Ghost' Brands Come Alive With New Ads

By STUART ELLIOTT

Two nearly forgotten brands - Sure and Pert Plus - get their first new advertising campaigns in years to see if they can be made relevant to younger consumers.

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NOBODY else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs.

for that matter
As for that, so far as that is concerned, as in For that matter I'm not too hungry. William Congreve used it in The Old Batchelour (1693; 4:22): "No, no, for that matter, when she and I part, she'll carry her separate maintenance." [Late 1600s]

 MATTE 

マット【matte】

［形動］光沢のないさま。つや消しにしたさま。「―な仕上がりの口紅」

NOUN

[MASS NOUN]

An impure product of the smelting of sulphide ores, especially those of copper or nickel.

MORE EXAMPLE SENTENCES

Origin

mid 19th century: from French (in Old French meaning 'curds'), feminine of mat (adjective) 'matt', used as a noun.

pert
(pûrt)
adj., pert·er, pert·est.

1. Trim and stylish in appearance; jaunty: a pert hat.
2. High-spirited; vivacious.
3. Impudently bold; saucy.

[Middle English, unconcealed, bold, short for apert, obvious, frank (probably influenced by Old French aspert, espert, clever), from Old French, from Latin apertus, open, past participle of aperīre, to open.]

pertly pert'ly adv.
pertness pert'ness n.

First Name Origin: Russ
Gender: Masculine
Usage: English
Pronounced: RUS

Short form of RUSSELL

RUSS

n. sing. & pl.
1. A Russian, or the Russians. [Rare, except in poetry.]
2. The language of the Russians.
Russ
a.
Of or pertaining to the Russians.