take seriously, slime for serious business, despicable, The Slime Machine

Ann Johansson for The New York Times
Stars and Slime at Kids’ Awards Show

By JACQUES STEINBERG 8:37 PM ET
Workers are preparing neon-green slime for the “Kids’ Choice Awards” Saturday on Nickelodeon. Millions of viewers are expected, making the show serious business.

The Bush Administration's Most Despicable Act

By Joe Klein
Bush's sanctioning of torture was his most callous, despicable act. It should be his lasting legacy

“There are so many ways of being despicable it quite makes one’s head spin. But the way to be really despicable is to be contemptuous of other people’s pain.” 
―from "Giovanni's Room" by James Baldwin

A Reporter at Large The Slime Machine Targeting Dozens of Biden Nominees In an escalation of partisan warfare, a little-known dark-money group is trying to thwart the President’s entire slate.

How seriouly should we take Putin's threats？

despicable

dɪˈspɪkəb(ə)l,ˈdɛspɪk-/

adjective

1. deserving hatred and contempt.

   "a despicable crime"

slime
n.

1. A thick sticky slippery substance.
2. Biology. A mucous substance secreted by certain animals, such as catfishes and slugs.
3. Soft moist earth; mud.
4. A slurry containing very fine particulate matter.
5. Vile or disgusting matter.
6. Slang. A despicable or repulsive person.

tr.v., slimed, slim·ing, slimes.

1. To smear with slime.
2. To remove slime from (fish to be canned, for example).

[Middle English, from Old English slīm.]

━━ n. ねば土; （魚などの）粘液, ぬめり; 嫌な物.
━━ vt. ねば土［粘液］を塗る［除く，で覆う］.
slime・ball　〔俗〕 いやなやつ, げす野郎.
slime mold　【生物】粘菌類, 変形菌類.
slim・y　━━ a. ぬるぬるの; 汚い; 〔話〕 卑屈な.

viewership

serious (NOT JOKING) Show phonetics
adjective
1 not joking or intended to amuse:
Please don't laugh - I'm being serious.
He was wearing a very serious expression and I knew something was wrong.
On the surface it's a very funny novel but it does have a more serious underlying theme.

2 A serious person is quiet, thinks carefully about things and does not laugh a lot:
I remember her as a very serious child.

seriously
adverb
Seriously now, did he really say that or are you just being silly?
You're not seriously thinking of leaving, are you?

seriousness
noun [U]
In all seriousness now - joking aside - I do think there's a problem here that we've got to get sorted.


despise 
verb [T not continuous]
to feel a strong dislike for someone or something because you think they are bad or worthless:
The two groups despise each other.
She despised him for the way he treated her sister.
[R] He despised himself for being such a coward.

despicable Show phonetics
adjective
very unpleasant or bad, causing strong feelings of dislike:
despicable behaviour
He's a despicable human being!
It was despicable of her to lie about her friend.

despicably Show phonetics
adverb
I think you behaved despicably.