Embarrassment for Jack Ma's firm.
"And although Facebook and Google take the lion’s share of digital advertising revenue, the idea that this revenue would go to publishers instead if they didn’t exist is mistaken. It would just go to other digital platforms because the ads that publishers sell are no longer – for the most part – the kinds that advertisers want to buy."
Bloomberg 都分享了 1 條連結。
"And although Facebook and Google take the lion’s share of digital advertising revenue, the idea that this revenue would go to publishers instead if they didn’t exist is mistaken. It would just go to other digital platforms because the ads that publishers sell are no longer – for the most part – the kinds that advertisers want to buy."
The executive in charge of Google's global display-advertising business is stepping down, the latest in a series of departures. David Rosenblatt joined when Google bought DoubleClick.
The Times to Sell Display Ads on the Front Page
In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.
http://blog.udn.com/bluekaigun/2539245
Display Advertising News & Tips from Marketing Land
marketingland.com/library/display-advertising-news
display advertising / Display Ads
1. Print advertising that is located throughout a publication and that utilizes size, color, illustrations, photographs, and various decorations and typography to attract the reader's attention. Display advertising is found among the editorial sections of a publication and is not grouped according to classification (as classified advertisements are). It further differs from classified advertisement in that it employs illustrations and varying type sizes and bases its rate structure on agate lines, column inches, or fractions of a page.
2. Freestanding advertisement designed for exhibition in traffic areas, such as retail stores, public buildings, terminals, and the like.
Display advertising |
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