2011年9月23日 星期五

open up, score, lively, all over, out-of-home, mess up

Paul McCartney Opens Up About Classical Projects, Musical Training

In advance of his first-ever ballet score premiere, Sir Paul McCartney gets to the heart of his musical processes in a lively conversation with WQXR's David Garland. The former Beatle considers the challenges and appeal of writing the orchestral score for Ocean’s Kingdom which opens at New York City Ballet on Thursday night.


In Advertising

An ad from BAM's new campaign.

An ad from BAM's new campaign.

Campaign Spotlight
New Campaign Lets BAM Hit You All Over
By STUART ELLIOTT

To mark its 150th anniversary, the Brooklyn Academy of Music, known as BAM, is introducing a campaign using print, out-of-home and online advertising as well as social media.

Netflix to Break Business in Two

By ELIZABETH A. HARRIS

Reed Hastings said Netflix's DVD-by-mail service would be split apart and renamed Qwikster, and he said he "messed up" in handling recent changes to pricing and subscription services.

mess up

1. Create disorder in; muddle or ruin. For example, On rainy days the children really mess up the house, or He had a way of messing up his own business. [c. 1900]
2. Make a mistake, especially from nervousness or confusion, as in He messed up and took the wrong dossier to the meeting, or Jill swore she would never mess up again. [Colloquial; early 1900s]
3. Beat up, manhandle, as in Joe got messed up in a barroom brawl. [Slang; early 1900s]




out-of-home

Term describing advertising media that must be viewed outside the household and is not available in the home, such as bus-shelter advertising, shopping-cart displays, billboards, painted displays, transit advertising and sky writing. See also in-home.




all over
adv.
  1. Over the whole area or extent: a cloth embroidered all over with roses.
  2. Everywhere: searched all over for her missing key.
  3. In all respects: Carefree and fun-loving-that's him all over.
idiom:

be all over

  1. To attack verbally; reprimand severely.

open up

1. Spread out, unfold, as in A green valley opened up before us. [Early 1800s]
2. Begin operation, as in The new store opens up next month. [Late 1700s]
3. Begin firing, begin attacking, as in The artillery opened up at dawn, or, figuratively, The speaker opened up fiercely on the opposition. [1930s] Also see open fire.
4. Speak freely and candidly, as in At last the witness opened up and told what happened. " Colloquial; c. 1920]
5. Make an opening by cutting, as in The surgeon opened up the patient's chest.
6. Become available or accessible, as in With new markets opening up all the time we hope to see our revenues increase dramatically. [Mid-1800s]
7. Increase the speed of a vehicle, as in Let's see how fast the car will go if you open it up. [Colloquial; c. 1920]
8. Open the door, let me (or us) in, as in Open up! This is the police. [Mid-1900s] Note that in all of these usages except def. 4 and 7, up serves as an intensifier, that is, it emphasizes the verb open.

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