2012年1月3日 星期二

carefully shrun, kdarkened theater, Shrinking Window for Movie Releases


Panetta to Offer Strategy for Cutting Military Budget

Defense Secretary Leon E. Panetta is set to present a strategy for $450 billion in cuts over the next 10 years — and an outline of a carefully shrunk military.




Marketing
Reel Time: The Incredible Shrinking Window for Movie Releases

A decade ago, movie fans who wanted to forgo paying theater admission waited an average of five months before they could watch a film in their own living rooms. Today, the window between theatrical releases and distribution via other channels like DVDs and cable television has shrunk to four months or less -- and in some cases has even disappeared, with films making their debuts simultaneously in multiple channels. According to Wharton faculty, declining DVD sales and other pressures mean that studios are likely to continue experimenting aggressively with movie release timing. Still, the pleasure of watching a movie in a darkened theater is not likely to go away any time soon, they say.
http://knowledge.wharton.upenn.edu/article/2394.cfm

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