As chocolate milk opponents lobby state and federal officials, the dairy industry has responded with an estimated $1 million campaign dubbed "Raise Your Hand for Chocolate Milk." Launched in early November, the YouTube-intensive strategy is designed to highlight the drink's health benefits (vitamin D, calcium, potassium) and to counter the critics who have pegged it as nothing more than a sugar-laden snack drink.
raise a hand againstAlso,
lift one's hand against. Threaten to hit or actually hit, as in
She's never raised a hand against the children.
[First half of 1500s]
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