motto

Quote: "The truth in its proper use."

— The Wall Street Journal's founding motto

Quote:

"Non Sibi Sed Patriae (Not for self, but for country)" — US Navy motto, inscribed over the chapel doors at the US Naval Academy


motto
n., pl. -toes or -tos.

1. A brief statement used to express a principle, goal, or ideal. See synonyms at saying.
2. A sentence, phrase, or word of appropriate character inscribed on or attached to an object.
3. A maxim adopted as a guide to one's conduct.

[Italian, word, motto, probably from Vulgar Latin *mōttum, word. See mot.]

━━ n. （pl. 〜(e)s） （盾などに刻んだ）銘, 金言; 標語, モットー; （論文などの初めに引用した）題句; 【楽】反復楽句; 〔英〕 （包装などに記された）金言, 格言.