Advertisers Get a Trove of Clues in Smartphones
By STEPHANIE CLIFFORD
Cellphones have a high potential for personalized ads, and advertisers place great value on the possibility.
New Trove Opened in Kennedy Killing
By LESLIE EATON
The Kennedy assassination re-entered the spotlight Monday when the contents of a safe that had been secret for more than 40 years were unveiled.
The noun trove has one meaning:Meaning #1: treasure of unknown ownership found hidden (usually in the earth)
Synonym: treasure trove
A collection of valuable items discovered or found; a treasure-trove.
[Short for (TREASURE-)TROVE.]
n. - 発見されたもの, 貴重なコレクション
treasure trove Show phonetics
noun [C or U]
1 a large amount of money or a large number of valuable metals, stones or other objects found hidden somewhere and seeming to belong to no one:
A Roman soldier's pay, found by a metal detector enthusiast in Norfolk, has been declared treasure trove at an inquest in Diss.
2 a treasure trove of sth a place that is full of something good:
a treasure trove of information
Though small, this museum is a veritable treasure trove of history.
(from Cambridge Advanced Learner's Dictionary)